Africa Energy Drinks Market Report and Forecast 2024-2032

Africa Energy Drinks Market Outlook

The Africa energy drinks market size reached approximately USD 1.62 billion in 2023. The market is estimated to grow at a CAGR of 6.2% in the forecast period of 2024-2032, reaching a value of around USD 2.78 billion by 2032.

Key Trends in the Market

Energy drinks are beverages that contain stimulant ingredients such as caffeine, taurine, and vitamins, among others, which are intended to improve mental and physical alertness. These drinks boost energy levels and enhance the physical stamina and productivity of a consumer.

• The increased consumption of caffeinated energy drinks to remain alert during long working hours, increase physical endurance during sports, and regulate weight is a crucial Africa energy drinks market trend.

• Several energy drink brands are enhancing their visibility in the region by spending on strategic advertisement and marketing campaigns. Moreover, the growing disposable incomes and the increasing sales of packaged beverages in Africa are aiding the market demand.

• The Africa energy drinks market demand can be attributed to the growing health consciousness, boosting the demand for energy drinks as alternatives to carbonated beverages. Moreover, the rising trend of sustainability is expected to surge the demand for energy drinks packaged with PET bottles in the coming years.

• A rise in the demand for new energy drink flavours such as blackberry, ginger, grapefruit, lime, and fruit combinations, among others, is also expected to fuel the market growth in the forecast period.

Market Analysis

Based on type, the market is divided into caffeinated beverages and de-caffeinated beverages. On the basis of product, the market is classified into shots, drinks, and mixers. By packaging, the Africa energy drinks market segmentation includes cans and bottles, among others.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. On the basis of country, the market is divided into South Africa, Egypt, Nigeria, and Algeria, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa energy drinks market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Red Bull Company Ltd.   

• Monster Energy Company 

• The Coca Cola Company 

• Mutalo Group (Kabisa) 

• PepsiCo Inc.  

• MoFaya Energy 

• The Alternative Power (Pty) Ltd (Switch) 

• Power Horse Energy Drinks GmbH 

• Suntory Beverage & Food Limited  

• Monarch Beverages  

• Others

Market Share by Type

Caffeinated beverages occupy a substantial portion of the Africa energy drinks market share as they can improve alertness, energy levels, and productivity. Furthermore, they are readily available in local vendor shops and supermarkets in the region, which improves their visibility among the consumers.

Moreover, caffeinated energy drinks are typically served cold and can be quickly consumed, making them a preferable option over a hot coffee. Additionally, they are much cheaper as compared to conventional types of coffee, further boosting their demand in the region.

Market Share by Country

According to the Africa energy drinks market analysis, South Africa accounts for a sizeable share of the market due to the increased demand for ready-to-drink beverages in the country. Moreover, the development of healthy energy drinks such as botanical and herb-flavoured beverages as well as sugar-free, preservative-free and low-calorie energy drinks, among others, is also aiding the market growth.

Evolving consumer lifestyles in urban areas also boost the demand for beverages that can improve productivity in demanding hours at work, bolstering the overall Africa energy drinks market growth.

Competitive Landscape

Red Bull Company Ltd., established in 1987, is an energy drink manufacturer and owner of sports teams. The company, with its headquarters in Fuschl am See, Austria, also hosts sports events and musical festivals.

Monster Energy Company, headquartered in California, the United States, was originally created by Hansen Natural in 2002. It is a global supplier of energy drinks such as high-performance energy drinks and carbonated energy drinks, among others.

The Coca Cola Company is a multinational beverage company founded in 1892 with its headquarters in Atlanta, the United States. The company primarily manufactures carbonated beverages, citrus beverages, and other soft drinks.

Other Africa energy drinks market players include Mutalo Group (Kabisa), PepsiCo Inc., MoFaya Energy, The Alternative Power (Pty) Ltd (Switch), Power Horse Energy Drinks GmbH, Suntory Beverage & Food Limited, and Monarch Beverages, among others.

Key Highlights of the Report