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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Africa Cosmeceutical Market Outlook

The Africa cosmeceutical market size attained a value of approximately USD 2.07 billion in 2023. The market is further projected to grow at a CAGR of 7.5% in the forecast period of 2024-2032, reaching a value of around USD 3.95 billion by 2032.

Key Trends in the Market

Cosmeceutical is a term that refers to products that are a combination of cosmetics and pharmaceuticals. Similar to cosmetics, cosmeceuticals are used to improve the physical appearance of the user, while also containing active ingredients that are beneficial for the user. Cosmeceuticals can be used to provide benefits such as improved skin texture, anti-ageing benefits, hair protection.

  • Increasing participation of women in the workforce and rising levels of disposable income are resulting in greater spending on personal care products, including cosmeceuticals. More women are becoming concerned about their physical appearance and are purchasing cosmeceuticals to improve their appearance, look younger, and prevent wrinkles.
  • Development of skin care and hair care products that cater specifically to African skin types and hair textures is a key trend augmenting the Africa cosmeceutical market demand. More consumers in Africa are seeking cosmeceuticals that are targeted for their skin and hair type so as to gain maximum benefits.
  • Expansion of international cosmetics brands and use of innovative marketing and promotional strategies are crucial trends influencing the cosmeceuticals market in Africa. Global brands such as L’Oreal are establishing their presence in Africa, setting up local manufacturing units and retail branches, thereby improving accessibility of various cosmeceutical products.

Africa Cosmeceutical Market Analysis

Based on product type, the market is categorised into skin care, hair care, lip care, and oral care, with skin care sub-divided by type into anti-ageing, anti-acne, sun protection, moisturisers, and other skin care product types, while hair care is classified by type into shampoos and conditions, hair colourants and dyes, and other hair care product types. The Africa cosmeceutical market segmentation by distribution channel is supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The regional markets for cosmeceuticals in Africa are North Africa, East and Central Africa, West Africa, and South Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa cosmeceutical market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

  • L'Oreal SA
  • Procter & Gamble Company
  • Unilever Plc
  • Johnson & Johnson Services, Inc. 
  • Shiseido Co. Ltd 
  • NAOS Group
  • Beiersdorf AG
  • Groupe Clarins SA
  • Black Opal LLC 
  • The Body Shop International Limited 
  • Sorbet Group 
  • Others

Market Share by Product Type

By product type, skin care occupies a sizable share of the cosmeceutical market in Africa, driven by increasing concerns for skin care and protection. Skin tones and corresponding skin needs vary across the region, with darker skin tones with higher melanin concentrations more common in East Africa, while South Africa had lighter skin tones. The extensive sun exposure in Africa is also resulting in a heightened demand for adequate sun protection and anti-ageing skin care products, further bolstering the Africa cosmeceutical market growth. Due to the widespread prevalence of oily skin and increased risk of acne, there is also greater demand for anti-acne skin care products in Africa.

Market Share by Distribution Channel

Online distribution channels are assessed to witness a rapidly growing Africa cosmeceutical market share in the coming years, fuelled by the increasing penetration of the internet and smartphones. With a young and large population, consumers are increasingly switching to online shopping for a variety of products, supported by the development of various mobile applications. Purchasing cosmeceuticals online offers multiple benefits; including a vast range of choices, various price points, and access to different reviews. Manufacturers and retailers can also access a wider audience through online shopping, while saving on the expenses of setting up offline stores.

Competitive Landscape

L'Oreal SA, founded in 1963 and based in Johannesburg, South Africa, is the Africa branch of the global L’Oreal Groupe beauty brand. The company distributes and markets 29 brands in the region, with a dedicated manufacturing plant and exports throughout Africa.

Procter & Gamble Company is a leading marketer and manufacturer of fast-moving consumer goods, offering a vast range of products to consumers worldwide. Established in 1837, the company is headquartered in Ohio in the United States, with a reach spanning across 70 countries worldwide.

Unilever Plc, founded in 1929 and currently headquartered in London in the United Kingdom, is a company that caters to the personal care, nutrition and hygiene needs of consumers. The company has over 400 brands, including Ben & Jerry's, Dove, Hellmann’s, Knorr, Vaseline, Axe, and Horlicks.

Other market players include Johnson & Johnson Services, Inc., Shiseido Co. Ltd, NAOS Group, Beiersdorf AG, Groupe Clarins SA, Black Opal LLC, The Body Shop International Limited, and Sorbet Group, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Skin Care
  • Hair Care
  • Lip Care
  • Oral Care
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • North Africa
  • East and Central Africa
  • West Africa
  • South Africa
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • L'Oreal SA
  • Procter & Gamble Company
  • Unilever Plc
  • Johnson & Johnson Services, Inc. 
  • Shiseido Co. Ltd 
  • NAOS Group
  • Beiersdorf AG
  • Groupe Clarins SA
  • Black Opal LLC 
  • The Body Shop International Limited 
  • Sorbet Group 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the cosmeceutical market in Africa reached an approximate value of USD 2.07 billion.

The market is expected to grow at a CAGR of 7.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 3.95 billion by 2032.

The major drivers of the market include increasing awareness regarding cosmeceuticals, rising disposable income, and growing availability of a wide range of cosmeceutical products.

The key Africa cosmeceutical market trends include development of cosmeceutical products targeted for African skin tones, growing beauty and personal care industry, and rising sales of cosmeceuticals through online distribution channels.

The major regional markets for cosmeceuticals in Africa are North Africa, East and Central Africa, West Africa, and South Africa.

The various distribution channels for the cosmeceutical market in Africa are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others

The major players in the market, according to the report, are L'Oreal SA, Procter & Gamble Company, Unilever Plc, Johnson & Johnson Services, Inc., Shiseido Co. Ltd, NAOS Group, Beiersdorf AG, Groupe Clarins SA, Black Opal LLC, The Body Shop International Limited, and Sorbet Group, among others.

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C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124