Global Adventure Motorcycle Market Report and Forecast 2024-2032

Global Adventure Motorcycle Market Outlook

The global adventure motorcycle market is expected to grow at a CAGR of 8.7% during the period 2024-2032. The market is expected to be driven by increased participation in sports and adventure activities; more people undertaking long distance journeys to spend some time alone, be with nature, explore, or just travel; rising number of motorcycling events organized or sponsored by motorcycle manufacturers; advancements in technology and motorcycle features; increase in long-distance touring in groups; and increased disposable income. North America, Europe and Asia are expected to be key markets.

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Global Market Likely to be Driven by Increasing Number of People Taking to Long-distance Touring

Adventure motorcycles are multipurpose machines built for on and off-road riding. These bikes are characterized by long-travel suspension, sturdy and often fortified frames and powertrains, upright riding positions conducive to standing up on the pegs, generally spoked wheels in off-road-oriented sizes and full or partial sets of bodywork with tall windscreens, navigation towers, and other elements borrowed from Dakar-style rally raid bikes. Today, bikes are becoming available with increased off-road-oriented specifications of adventure models that come with hard luggage, extra crash protection, supplementary lighting, and other features.
 
Adventure bikes are becoming increasingly popular as these bikes offer almost everything that other motorbikes do, with more capabilities and practical uses. For example, adventure bikes can go off-road as well as provide easy and comfortable rides on the highway.

Middleweight Adventure Bikes Expected to Witness Growth

Middleweight adventure bikes is a growing segment as these bikes offer as enjoyable riding experiences as adventure bikes with larger engines, and are lighter and comparatively easy to handle. Middleweight bikes can also travel as far as the larger engine adventure bikes, and endure almost all terrains equally.  Thus, with slightly smaller engines, lighter weight, and almost equal capability, middleweight bikes are expected to see growth during the forecast period. Some popular middleweight bikes include:

Aprilia Tuareg 660 – 660cc parallel-twin engine drawn from the company’s RSV4 superbike (with half the cylinders). The engine is performance oriented. Aprilia employs the same engine in the RS660 and Tuono 660. However, the Tuareg employs a trellis frame instead of a beam frame.

KTM 890 Adventure R – Powered by an 889cc parallel-twin, which replaces the engine from the 790 Adventure series. The bike has an orange steel trellis, and several electronic features.

Ducati DesertX – The Ducati DesertX is particularly made for off-roading. The bike has a steel trellis frame and long-travel suspension at both ends (front, 9.1 inches; rear, 8.7 inches). The bike is powered by a 937cc V-twin that Ducati employs in many other models.

Triumph Tiger 900 Rally Pro – The bike carries a 888cc three-cylinder. It also has IMU-dependent traction control and cornering ABS, six ride modes, a quickshifter, and a 7-inch TFT display with Bluetooth connectivity.

Yamaha Ténéré 700 – The bike carries a 689cc parallel-twin, and offers significant power and a fun riding experience. The Ténéré 700 is a dirt-focused adventure bike with minimal street equipment.

Introduction of New, Appealing and Technologically Advanced Models Expected to Contribute to Growth of Global Adventure Motorcycle Market

New rider-focused designs and technologically advanced models are expected to boost the market. For example, in 2021, KTM North America, Inc. introduced its 2023 lineup of ADVENTURE motorcycles, including the all-new flagship models, the KTM 1290 SUPER ADVENTURE S and KTM 1290 SUPER ADVENTURE R. In 2021, BMW Motorrad India launched the new BMW R 1250 GS and BMW R 1250 GS Adventure motorcycles in India. Both models would be available as as Completely Built-up Units (CBU).

Market Segmentation

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By engine capacity, the market is classified into:

• Less than 500 cc
• 500-1,000cc
• Above 1,000cc

By application, the market is segmented into:

• Off-Road Market
• Street Market

By region, the market is classified into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

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Key Industry Players in the Global Adventure Motorcycle Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• KTM AG
• BMW AG
• Ducati Motor Holding S.p.A.
• Yamaha Motor Co., Ltd.
• Kawasaki Motors, Ltd.
• Honda Motor Company, Ltd.
• Benelli Q.J.
• Eicher Motors Limited
• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report