Global Advanced Persistent Threat Protection Market Report and Forecast 2024-2032

Global Advanced Persistent Threat Protection Market Outlook

The global advanced persistent threat protection market size reached a value of approximately USD 8.72 billion in 2023. The market is further projected to grow at a CAGR of 20.90% between 2024 and 2032, reaching a value of USD 48.16 billion by 2032.

Key Trends in the Market

Advanced persistent threat refers to attack campaigns in which the intruder establishes a long-term illicit presence in a network for mining sensitive data. Such intrusions can result in theft of intellectual property and compromise sensitive information, among others. Advanced persistent threat protection refers to the security measures, services, and technologies employed to provide protection against such intrusions.

• The key trends propelling the advanced persistent threat protection market growth include increasing incidences of advanced persistent threats. The increasing sophistication of such attacks and rising persistence is boosting the utilisation of advanced persistent threat protection as once a network is infiltered, the perpetrator is hard to find as they often infiltrate the entire network and not just one section.

• Increasing adoption of cybersecurity measures, devices, technologies, and services by sectors such as healthcare, retail, and BFSI is further boosting the adoption of advanced persistent threat protection solutions. This is due to the various advantages provided by them including, secured data transmission, risk assessment, and authentication of data storage, among others.

• Growing emphasis on insider threat detection is further boosting the advanced persistent threat protection market demand. Insider threat detection is often achieved by traffic monitoring, which prevents installation of backdoors and blocks stolen data extraction and can also alert security personnel of any unusual activity or behaviour.

Market Analysis

On the basis of deployment mode, the market is bifurcated into on-premises and cloud-based. Based on services, the market is divided into managed services and professional services. On the basis of solutions, the market is segregated into security information and event management (SIEM), endpoint protection, intrusion detection system/ intrusion prevention system, sandboxing, next generation firewall, and forensic analysis, among others.

Based on vertical, the market is classified into BFSI, engineering, construction, healthcare, and retail, among others. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global advanced persistent threat protection market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Broadcom Software

• ESET, spol. s r.o.

• S.C. BITDEFENDER S.R.L.

• Cisco Systems, Inc

• AO Kaspersky Lab

• Forcepoint™ LLC

• Palo Alto Networks

• Others

Market Share by Deployment Mode

On the basis of deployment mode, the cloud-based segment is anticipated to witness significant growth in the market in the coming years. This is due to the affordable nature of the cloud-based segment, increasing concerns regarding integrated safety standards, and the improved accessibility offered by cloud-based advanced persistent threat protection. Additionally, the rising adoption of cloud-based model by both small and large business to prevent network infiltration is further aiding the segment growth.

Market Share by Region

North America is expected to account for a significant portion of the market over the forecast period. The presence of advanced IT infrastructure, rising investments to ensure data safety, and presence of various prominent advanced persistent threat protection providers including Cisco and Forcepoint, among others, are the major factors aiding this growth. Increasing severity and incidences of cyber attacks in addition to evolving cyber threats are further boosting the advanced persistent threat protection market growth in the region.

Competitive Landscape

Cisco Systems, Inc. is a software development company that was established in 1984 and is based in California, United States. The company specialises in unified computing systems, virtualisation, and unified communication, among others.

Forcepoint™ LLC is known for developing computer security software and firewall and cross-domain solutions to protect the theft and loss of intellectual property and sensitive data. The company was founded in 1994 and is headquartered in Texas, United States.

Palo Alto Networks, Inc.  is a computer and network security company that was established in 2005 and is based in California, United States. They help in addressing security challenges with continuous innovations and are at the forefront of protecting various organisations across the globe.

Other major players in the advanced persistent threat protection market include AO Kaspersky Lab, and F‑Secure GmbH, among others.

Key Highlights of the Report