Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Adult Diaper Market Outlook

The global adult diaper market reached a value of about USD 17.65 billion in 2023. The market is further expected to grow at a CAGR of 7.20% in the forecast period of 2024-2032 to reach a value of approximately USD 32.99 billion by 2032.

Adult Diaper Market

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Based on type, the adult pad type diaper has been the most prominent product since it can be used in standard underwear to prevent leaks, without disturbing the skin. The adult diaper pad type is followed by the adult flat diaper type. Based on the distribution channel, pharmacies are the largest segment as they are mainly located in and around residential areas and are, thus, a convenient buying point for consumers. These are followed by convenience stores and online retailers.

The global adult diaper market is dominated by the North America region. The demand is growing in the region due to the rising geriatric population as well as the growing awareness campaigns in the region by the key players. North America is followed by other regions where the demand is growing as the stigma related to urinary incontinence is now getting eliminated and people are now becoming aware of its importance.

Adult Diaper Market by Type

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Market Segmentation

Adult diaper refers to a kind of underwear used by people with problems including incontinence, dementia, damage to mobility, and severe diarrhoea. It is often borne by astronauts, long-term soldiers, divers under their suits, and other long-hour staff. It is made of convenient leakage safety materials that absorb and prevent leakage as well as the soiling of clothes.

Based on type, the market is divided into:

  • Adult Pad Type Diaper
  • Adult Flat Type Diaper
  • Adult Pant Type Diaper

Based on the distribution channel, the industry is being segmented into:

  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Adult Diaper Market by Region

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Market Analysis

The rising awareness among the consumers about hygiene is pushing the growth of the adult diaper industry forward. The growth is higher in the developing regions owing to the increasing awareness and rising access to the product. Due to the increasing prevalence of urinary incontinence amongst the geriatric population, there has been an increased demand for adult diapers, especially for products with better fluid absorption and retention ability.

Owing to technological advancements, several variants of the product have been launched in the market that are thinner and much more comfortable with improved skin-friendliness and odour control. This is expected to have a positive effect on the expansion of the global adult diaper market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global adult diaper market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Unicharm Corporation
  • Kimberly-Clark Corporation 
  • Attends Healthcare Group Ltd.
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Adult Pad Type Diaper
  • Adult Flat Type Diaper
  • Adult Pant Type Diaper
Breakup by Distribution Channel
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unicharm Corporation
  • Kimberly-Clark Corporation 
  • Attends Healthcare Group Ltd.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

Adult Diaper Market Report Snapshots

Adult Diaper Market Size

Adult Diaper Market Analysis

Adult Diaper Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market attained a value of approximately USD 17.65 billion. 

The market is projected to grow at a CAGR of 7.20% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 32.99 billion by 2032.

The major drivers of the market are rising disposable incomes, increasing population, growing hygiene awareness, and increasing prevalence of urinary incontinence amongst the geriatric population.

The key trends guiding the growth of the market include the launch of thin and skin friendly diapers with odour control properties and rising demand from developing regions.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The various types of adult diapers in the market are adult pad type diaper, adult flat type diaper, and adult pant type diaper. 

The leading distribution channels for adult diapers are pharmacies, convenience stores, and online stores, among others.

The major players in the  global adult diaper market are Unicharm Corporation, Kimberly-Clark Corporation, and Attends Healthcare Group Ltd., among others.

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