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Adult diaper market size reached around USD 17.65 Billion in 2024. The market is projected to grow at a CAGR of 7.20% between 2025 and 2034 to reach nearly USD 35.37 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Adult Diaper Market Outlook
*this image is indicative*
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Based on type, the adult pad type diaper has been the most prominent product since it can be used in standard underwear to prevent leaks, without disturbing the skin. The adult diaper pad type is followed by the adult flat diaper type. Based on the distribution channel, pharmacies are the largest segment as they are mainly located in and around residential areas and are, thus, a convenient buying point for consumers. These are followed by convenience stores and online retailers.
The global adult diaper market is dominated by the North America region. The demand is growing in the region due to the rising geriatric population as well as the growing awareness campaigns in the region by the key players. North America is followed by other regions where the demand is growing as the stigma related to urinary incontinence is now getting eliminated and people are now becoming aware of its importance.
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Adult diaper refers to a kind of underwear used by people with problems including incontinence, dementia, damage to mobility, and severe diarrhoea. It is often borne by astronauts, long-term soldiers, divers under their suits, and other long-hour staff. It is made of convenient leakage safety materials that absorb and prevent leakage as well as the soiling of clothes.
Based on type, the market is divided into:
Based on the distribution channel, the industry is being segmented into:
The regional markets for the product include:
The rising awareness among the consumers about hygiene is pushing the growth of the adult diaper industry forward. The growth is higher in the developing regions owing to the increasing awareness and rising access to the product. Due to the increasing prevalence of urinary incontinence amongst the geriatric population, there has been an increased demand for adult diapers, especially for products with better fluid absorption and retention ability.
Owing to technological advancements, several variants of the product have been launched in the market that are thinner and much more comfortable with improved skin-friendliness and odour control. This is expected to have a positive effect on the expansion of the global adult diaper market.
The report gives a detailed analysis of the following key players in the global adult diaper market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market attained a value of nearly USD 17.65 Billion.
The market is assessed to grow at a CAGR of 7.20% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 35.37 Billion by 2034.
The major drivers of the market are rising disposable incomes, increasing population, growing hygiene awareness, and increasing prevalence of urinary incontinence amongst the geriatric population.
The key trends guiding the growth of the market include the launch of thin and skin friendly diapers with odour control properties and rising demand from developing regions.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of adult diapers in the market are adult pad type diaper, adult flat type diaper, and adult pant type diaper.
The leading distribution channels for adult diapers are pharmacies, convenience stores, and online stores, among others.
The major players in the global adult diaper market are Unicharm Corporation, Kimberly-Clark Corporation, and Attends Healthcare Group Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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