The AdTech market size reached around USD 520.63 Billion in 2023. The market is projected to grow at a CAGR of 8.60% between 2024 and 2032 to reach nearly USD 1093.95 Billion by 2032.
Base Year
Historical Year
Forecast Year
As of 2024, the global population of smartphone users has reached 7.21 billion individuals. The global expansion of 4G and 5G networks has enabled over two-thirds (69%) of smartphone users to access mobile broadband through 4G devices, while 17% use 5G devices. This trend is largely driven by developed regions like North America and East Asia & the Pacific. The rising adoption of smartphones is significantly contributing to the AdTech market development. As global smartphone usage increases, consumer engagement with digital content deepens, making mobile advertising a crucial channel for marketers. This enhanced mobile interaction allows for more accurate, real-time advertising, enabling businesses to connect with consumers more effectively. With smartphones offering constant connectivity and access to a wide range of applications, advertisers can execute personalised campaigns, thereby driving the demand for advanced AdTech solutions in the market.
As per AdTech market analysis, the growth of the educational sector is driving the expansion of the AdTech sector. As more educational institutions turn to digital learning platforms, they are increasingly using targeted advertising to reach both students and educators. This shift is boosting the demand for AdTech solutions that allow for personalised, data-driven campaigns promoting online courses, educational tools, and resources, thus further accelerating market growth.
Value in USD Billion
2024-2032
AdTech Market Outlook
*this image is indicative*
The AdTech market growth can be attributed to increased investment in digital advertising, advancements in data analytics and artificial intelligence, and surge in mobile and video advertising.
The ongoing transition of advertising expenditures from conventional media to digital channels propels the AdTech sector, as companies prioritise targeted and quantifiable advertising strategies that enhance return on investment (ROI) across various online platforms.
The incorporation of artificial intelligence and data analytics within advertising technologies facilitates more accurate targeting, immediate insights, and customised advertising, thereby promoting the uptake of AdTech solutions by organisations aiming for improved campaign effectiveness.
One of the notable AdTech market trends is the rising penetration of mobile phones across the world. The escalating consumption of mobile and video content stimulates the demand for AdTech platforms capable of optimising advertisements for these formats, thereby ensuring greater engagement and increased conversion rates on mobile devices and streaming services.
The swift expansion of e-commerce platforms heightens the necessity for advanced AdTech tools to effectively target consumers, monitor their purchasing behaviours, and drive sales through tailoured digital advertisement.
The market is experiencing substantial transformation, influenced by several pivotal trends. A primary driver of this change is the increasing transition towards digital advertising, as companies are progressively allocating their budgets to online platforms for more targeted and measurable marketing campaigns. Innovations in artificial intelligence (AI) and machine learning are facilitating enhanced data analysis, allowing advertisers to personalise their campaigns and optimise performance in real time. Furthermore, the swift growth of e-commerce has intensified the demand for customised advertising solutions that enhance sales and improve user experience. Privacy regulations, such as the General Data Protection Regulation (GDPR), are prompting AdTech firms to develop solutions that ensure compliance while still delivering effective advertising strategies.
The EMR’s report titled “Global AdTech Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Breakup by Solution
Breakup by Advertising Type
Breakup by Platform
Breakup by Vertical
Breakup by Region
Based on the platform, the market is segmented into mobile, and web, among others. The mobile segment is projected to grow at a CAGR of 9.7% during the forecast period of 2024-2032. The expansion of AdTech on mobile platforms is driven by the increasing use of smartphones and mobile internet access. Advertisers are highly using mobile-specific targeting, real-time data, and interactive advertisements to engage consumers more effectively. Additionally, innovations in mobile technology, such as augmented reality and location-based services, are further enhancing user engagement and advertising effectiveness in this dynamic landscape.
Market players are focusing on the adoption of technological advancements to gain a competitive edge in the market.
Established in 1982 and based in California, United States, Adobe Inc. stands as a prominent figure in the realm of creative software and digital marketing solutions. The organisation is widely recognised for its flagship products, including Photoshop, Acrobat, and Creative Cloud, catering to professionals and enterprises around the globe.
Founded in 1994 by Jeff Bezos and located in Washington, United States, Amazon.com Inc. has emerged as a domin...
Founded in 1999 and headquartered in Hangzhou, China, Alibaba Group is a prominent global player in e-commerce...
Founded in 2015 and situated in California, United States, Alphabet Inc. serves as the parent organisation of ...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the AdTech market are Criteo S.A., Meta Platforms Inc., Microsoft Corporation, Oracle Corporation, The Trade Desk Inc., and Basis Global Technologies, Inc., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market attained a value of nearly USD 520.63 Billion.
The market is assessed to grow at a CAGR of 8.60% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 1093.95 Billion by 2032.
Major drivers of the market are increasing investment in digital advertising and advancements in data analytics and artificial intelligence.
As per the EMR report, the different platforms of the market are mobile and web, among others.
The major regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Major players in the market are Adobe Inc., Amazon.com Inc., Alibaba Group Holding Limited, Alphabet Inc. (Google LLC), Criteo S.A., Meta Platforms Inc., Microsoft Corporation, Oracle Corporation, The Trade Desk Inc., and Basis Global Technologies, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Solution |
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| Breakup by Advertising Type |
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| Breakup by Platform |
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| Breakup by Vertical |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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