Global Action Camera Market Report and Forecast 2024-2032

Global Action Camera Market Outlook

The global action camera market size was approximately USD 5.02 billion in 2023. The market is assessed to grow at a CAGR of 12.2% between 2024 and 2032, reaching a value of USD 14.12 billion by 2032.

Key Trends in the Market

An action camera or action-cam is a small digital camera especially designed for filming immersive action shots. They are lightweight, durable, and waterproof, and are suitable for producing high quality, wide-angle videos even in harsh environments. They allow users to capture photos and videos while being immersed in the action, unlike traditional cameras or smartphones.

• The impressive features of action cameras, including their robust design, time-lapse capability, and waterproofing benefits, make them perfect for extreme sports like skydiving, racing, skateboarding, and surfing. These cameras usually come with a mounting system for placement on bikes, surfboards, or helmets to support a range of activities.

• One of the key action camera market trends is the growing popularity of these cameras among photography and travel enthusiasts, besides their use in extreme sports. The interest of people in recording their travel experiences is surging as it enables them to create memories and relive those moments. This is also supported by the growing influence of social media, which is adding to the demand for high-end action cameras for professional photographers and content creators.

• Rapid technological advancements and increasing focus of manufacturers on retaining their customers by offering brand support, such as reliable after-sales services, are likely to aid the action camera market demand in the coming years. New models launched by brands are likely to feature improved battery life, huge storage, and better controls, along with advanced protection plans to meet the evolving customer choices.

Market Analysis

Based on resolution, the market is segmented into ultra HD, full-HD, HD, and standard resolution, among others. On the basis of application, the market can be divided into sports, recreational activities, entertainment and media, and emergency services, among others. The action camera market segmentation, based on end-use, includes personal and professional.

By distribution channel, the market is categorised into supermarket and hypermarket, speciality stores, and online, among others. The major regional markets for action camera include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global action camera market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Sony Corporation 

• Nikon Inc. 

• GoPro Inc. 

• Garmin Ltd. 

• Panasonic Corporation 

• Drift Innovation Ltd. 

• Rollei GmbH 

• Samsung Electronics Co., Ltd 

• Ricoh Imaging Company, Ltd. 

• Shenzhen Zhencheng Technology Co., Ltd. 

• Others

Market Share by Application

As per the action camera market analysis, the sports segment leads the market as these cameras are designed using materials that can withstand knocks and jolts, making them ideal for recording action and shooting videos in difficult locations, or at high speeds. Meanwhile, the recreational segment is expected to significantly contribute to the market demand in the forecast period, due to the growing use of these cameras for filming short and long videos during recreational activities like casual trips, summer holidays, and family outings. The increasing consumer spending on leisure activities is likely to support this trend.

Market Share by Region

North America accounts for a significant action camera market share due to early adoption of advanced gadgets and technologies in the region and the increasing trend of sharing content, including photos and videos, on social media platforms. The thriving consumer electronics market in the region also supports this trend. Additionally, the growing participation of people in sports events and music festivals, is likely to contribute to the demand for high-end action cameras for capturing high-definition photos and videos.

Competitive Landscape

Sony Corporation, based in Japan, is one of the leading global manufacturers of consumer electronics. The company offers a range of action cameras, with features such as SteadyShot™ stability, high speed REC, time-lapse effects, and water scene selection.

Nikon Inc. is a company whose foundation lies in the core technologies of opto-electronics and precision engineering. The company officially entered the action camera market with the launch of its KeyMission 360 line-up in 2016.

GoPro Inc., founded in 2002, is an American technology company that specialises in the manufacture of action cameras along with related accessories. The in-house video-editing software and mobile applications offered by the company aims to provide best-in-class experience to photo and video enthusiasts.

Other action camera market players include Garmin Ltd., Panasonic Corporation, Drift Innovation Ltd., Rollei GmbH, Samsung Electronics Co., Ltd, Ricoh Imaging Company, Ltd., and Shenzhen Zhencheng Technology Co., Ltd.

Key Highlights of the Report