Global Acai Berry Market Report and Forecast 2024-2032

Global Acai Berry Market Size

The global acai berry market reached approximately USD 1.00 billion in 2023. The market is projected to grow at a CAGR of 11.2% between 2024 and 2032, reaching a value of around USD 2.59 billion by 2032.

Key Takeaways

• The market is increasingly expanding into new geographic regions, including Asia Pacific and the Middle East.

• There is an increasing demand for organic and sustainably sourced acai berries among consumers.

• The globalisation of superfoods has contributed to the increased popularity of acai berries worldwide.

Acai berries refer to berries that are native to the rainforests in South America and are harvested from acai palm trees. This reddish-purple, inch-long fruit is rich in antioxidants, tastes like berries blended with chocolate and has a slight metallic aftertaste.

Acai berries are widely used to flavour food products, including jellybeans, ice cream, and innovative beverages, due to their unique taste and excellent nutritional profile, serving as an excellent addition to a healthy diet, which fuels the acai berry market growth. The rising demand for acai berries for their antioxidant benefits in the cosmetics and personal care sector is also a key factor propelling the market growth. The rising focus on health and wellness among the people and the easy availability of nutritional supplements derived from acai berries are boosting their consumption across the globe and further propelling the overall market expansion.

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Key Trends and Developments

Adoption of organic cosmetics; expansion in product offerings; globalisation of superfoods; and innovation in packaging are the major trends impacting the acai berry market development

February, 2023

Astraberry, launched its latest range of Acai berry Bio Hyaluronate skin care products which combines the antioxidant-rich properties of acai berries with the hydrating benefits of bio hyaluronate.

December, 2023

The town of Feijó in western Brazil, known as "The Land of Açaí," achieved a significant milestone by receiving a geographical indication (GI) label for its açaí berries.

February, 2024

Peruvian agribusiness Virú announced that it achieved a significant milestone by certifying its acai crop as organic.

April, 2024

A locally owned acai berry bowl eatery, The Acai Spot, opened its doors in York County, the USA.

Adoption of organic cosmetics by consumers

The incorporation of organic cosmetics containing acai berries is increasing due to increasing disposable incomes and growing awareness about the benefits of using clean-label products.

Expansion in product offerings

Acai berries are incorporated into a variety of products such as supplements, juices, smoothies, and energy bars.

Globalisation of superfoods

The globalisation of superfoods has led to increased availability and popularity of acai berries in regions outside of their native Amazonian habitat.

Innovations in packaging

Innovative packaging solutions, such as aseptic and vacuum packaging, are being used to extend the shelf life of acai berry products.

Acai Berry Market Trends

The trend of incorporating organic cosmetics containing acai berries is growing. As disposable incomes rise, consumers are willing to spend more on premium and organic cosmetics as they perceive these products as safer and of higher quality compared to conventional cosmetics. There is also a growing demand for clean-label products, which are free from harmful chemicals and synthetic additives. Acai berries, being natural and rich in antioxidants, fit well into this category.

Players in acai berry market are launching innovative skincare products which cater to customers looking for natural skincare options. Astraberry, a skincare company, launched its latest range of Acai berry Bio Hyaluronate skin care products in February 2023. The inclusion of acai berries in these skincare products is significant due to their high levels of antioxidants, which can help protect the skin from environmental stressors and premature ageing.

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Market Segmentation

“Acai Berry Industry Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Application

• Beverages

• Dietary Supplements

• Confectionery

Market Breakup by Product Form

• Pulp

• Dried

Market Breakup by Distribution Channel

• Hypermarkets or Supermarkets

• Convenience Stores

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Beverage accounts for a major acai berry market share as acai berries are widely incorporated in juices and smoothies

The beverage segment holds the highest share of the market. Acai berries are widely used in juices, smoothies, and energy drinks due to their high antioxidant content and perceived health benefits. The popularity of acai bowls, which often include acai berry puree as a base, also contributes to the dominance of this segment. The convenience and refreshing taste of acai-based beverages makes them a popular choice among consumers looking for healthy drink options.

The dietary supplement segment is expected to gain robust growth in the market Acai berry supplements are popular among consumers seeking to incorporate the nutritional benefits of acai berries into their diet in a concentrated form.

Hypermarkets and supermarkets maintain their dominance in the market due to their wide accessibility and one-stop-shop option

Hypermarkets and supermarkets are projected to account for a significant portion of the global acai berry market. This is due to the adoption of advanced marketing strategies by hypermarkets and supermarkets and the availability of a wide range of products. Additionally, consumers are able to verify the quality of the product purchased when shopping through hypermarkets and supermarkets. Due to such benefits, consumers are expected to prefer hypermarkets and supermarkets to make purchases, aiding the segment growth.

The convenience store segment is expected to gain sizeable growth in the acai berry market in the forecast period as these stores are typically located in easily accessible areas and cater to consumers looking for quick and convenient shopping options.

Competitive Landscape

The acai berry market players are introducing novel products to stay ahead of the competition and meet the evolving regulatory landscape

Tropical Açaí LLC, founded in 2015, is a manufacturer of products derived from acai and is known for producing food and beverages, organic, vegan, and gluten-free products, among others.

AcaiExotic is a food and beverage company that was established in 2013 and is headquartered in Florida, United States, known for sourcing acai from the Amazon jungle.

Acai Roots is a food and beverage manufacturing company that was founded in 2005 and strives to provide its customers with delicious food products that are packed with healthy ingredients.

Amazonic Ventures, LLC is a company that specialises in sourcing, processing, and distributing natural products from the Amazon rainforest region and focuses on sustainable and ethical practices.

Other acai berry market players include LLC, Green Jeeva LLC, Sambazon, Inc., and Acetar Bio-Tech Inc., among others.

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Acai Berry Market Analysis by Region

The market for acai berries is anticipated to witness significant growth in the region of North America over the forecast period. This growth can be attributed to the high imports of acai berries in various countries of the region. The increasing awareness about the high vitamin A and calcium content of acai berries which aids in augmenting vision and fortifying joints and bones is further boosting their consumption in the North American region.

The increasing awareness of health and wellness among consumers in the Asia Pacific region has led to a greater demand for superfoods, including acai berries. These berries are known for their high antioxidant content and potential health benefits, such as boosting the immune system, improving skin health, and aiding in weight loss. The growing fitness and wellness culture in the region has also led to an increased demand for nutritional supplements and functional foods, including acai berry products.

Key Highlights of the Report