Global A2P Messaging Market Report and Forecast 2024-2032

Global A2P Messaging Market Outlook

The global A2P messaging market reached a value of more than USD 69.09 billion in 2023. The industry is further expected to grow at a CAGR of 3.50% in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.

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The Asia Pacific Region to Account for a Significant Share in the Global Market for A2P Messaging

Due to the vast mobile subscriber base, the Asia Pacific region accounts for a considerable market share in the A2P messaging industry. A2P messaging solutions are helping businesses become more competitive and provide better customer service. As a result, huge corporations are enticed to invest in the A2P messaging technology. With the high concentration of feature mobile phones in this region, the market growth can be associated with the vast advertising opportunities provided by A2P messaging. Thus, several multinational corporations are working on increasing their operations in the Asia Pacific countries, which presents potential growth prospects for A2P SMS providers in terms of raising brand awareness among businesses, thereby stimulating the market growth.

In addition, the increased demand for A2P messaging services such as push content services, interactive services, promotional campaigns, and inquiry related services, is further driving the market growth. The market in the Asia Pacific is also growing due to the developments in regulations and technologies and the large-scale acceptance of A2P messaging industry services by enterprises.

A2P Messaging: Market Segmentation

A2P messaging, variously known as application-to-person messaging, refers to any kind of traffic in which a person receives messages from an application. Some of the examples of A2P messaging include notifications, alerts, bulk messages, and mobile contextual marketing. It enables organisations to reach their consumer base in a fast and reliable manner. In addition, A2P messaging include promotional notifications and one-time passcode notifications from third-party applications.

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By component, the market can be categorised  into:

• Platform
• A2P Service

The leading applications of the A2P messaging are:

• Authentication Services
• Promotional and Marketing Services
• Pushed Content Services
• Interactive Messages Services
• Customer Relationship Management Services
• Others

On the basis of deployment mode, the market includes:

• On-Premises
• Cloud

On the basis of SMS traffic, the market can be classified into:

• National Traffic
• Multi-Country

The market, based on end-users, can be divided into:

• Banking, Financial Services, and Insurance
• Retail and Ecommerce
• E-Governance
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

The EMR report looks into the regional markets for A2P messaging like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Increasing Mobile Marketing Boosting the Market Growth

The global market for A2P messaging is anticipated to be driven by rising mobile marketing and increasing revenues for mobile network providers in the coming years. In addition, the growing number of mobile users and mobile banking services are expected to give the sector a boost in the future years. Furthermore, the BFSI sector is expected to account for a considerable portion of the market, as A2P messages are used for transaction details, alerts, delivery updates, and verification, among other uses. Tech-savvy customers demand rapid service owing to the growing dependency on internet facilities. Further, the increased convenience of purchasing things through the internet is expanding the use of A2P SMS in the retail industry, which is another factor shaping the growth of the market.

Key Industry Players in the Global A2P Messaging Market

The report gives a detailed analysis of the following key players in the global A2P messaging market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Sinch AB
• Infobip Ltd.
• Twilio Inc.
• Comviva Technologies Limited
• Route Mobile Limited
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report