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The global A2P messaging market reached a value of more than USD 69.09 billion in 2023. The industry is further expected to grow at a CAGR of 3.50% in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.
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Due to the vast mobile subscriber base, the Asia Pacific region accounts for a considerable market share in the A2P messaging industry. A2P messaging solutions are helping businesses become more competitive and provide better customer service. As a result, huge corporations are enticed to invest in the A2P messaging technology. With the high concentration of feature mobile phones in this region, the market growth can be associated with the vast advertising opportunities provided by A2P messaging. Thus, several multinational corporations are working on increasing their operations in the Asia Pacific countries, which presents potential growth prospects for A2P SMS providers in terms of raising brand awareness among businesses, thereby stimulating the market growth.
In addition, the increased demand for A2P messaging services such as push content services, interactive services, promotional campaigns, and inquiry related services, is further driving the market growth. The market in the Asia Pacific is also growing due to the developments in regulations and technologies and the large-scale acceptance of A2P messaging industry services by enterprises.
A2P messaging, variously known as application-to-person messaging, refers to any kind of traffic in which a person receives messages from an application. Some of the examples of A2P messaging include notifications, alerts, bulk messages, and mobile contextual marketing. It enables organisations to reach their consumer base in a fast and reliable manner. In addition, A2P messaging include promotional notifications and one-time passcode notifications from third-party applications.
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By component, the market can be categorised into:
The leading applications of the A2P messaging are:
On the basis of deployment mode, the market includes:
On the basis of SMS traffic, the market can be classified into:
The market, based on end-users, can be divided into:
The EMR report looks into the regional markets for A2P messaging like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The global market for A2P messaging is anticipated to be driven by rising mobile marketing and increasing revenues for mobile network providers in the coming years. In addition, the growing number of mobile users and mobile banking services are expected to give the sector a boost in the future years. Furthermore, the BFSI sector is expected to account for a considerable portion of the market, as A2P messages are used for transaction details, alerts, delivery updates, and verification, among other uses. Tech-savvy customers demand rapid service owing to the growing dependency on internet facilities. Further, the increased convenience of purchasing things through the internet is expanding the use of A2P SMS in the retail industry, which is another factor shaping the growth of the market.
The report gives a detailed analysis of the following key players in the global A2P messaging market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Application |
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| Breakup by Deployment Mode |
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| Breakup by SMS Traffic |
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| Breakup by End-User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global A2P messaging market attained a value of more than USD 69.09 billion.
The market is projected to grow at a CAGR of 3.50% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.
The market is being driven by the rising market penetration of mobile phones, robust internet facilities, and increasing use of A2P messaging for providing enhanced customer service.
The market growth is being led by the robust use of A2P messaging services by the BFSI and e-commerce sectors to provide instant information to customers and augment customer engagement.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different components of A2P messaging are platform and A2P service.
The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others.
The major deployment modes of A2P messaging are on-premises and cloud.
The significant SMS traffics of A2P messaging are national traffic and multi-country.
The various end-users of A2P messaging are banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.
The major players in the industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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