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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Colour Cosmetics Market Outlook

The global colour cosmetics market size attained a value of approximately USD 79.12 billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 3.8%, reaching a value of around USD 110.88 billion by 2034.

A growing interest in colour cosmetics as a hobby and art form is anticipated to contribute to the expansion of the colour cosmetics market share in the coming years. With the increasing penetration of social media, women and men are experimenting with vivid colour cosmetics to try out new looks and styles, augmenting the demand for the market for colour cosmetics. Globalisation is further bolstering the market for colour cosmetics as key players expand their product offerings worldwide and adapt colour cosmetics to suit local preferences. Development of new colour cosmetics with novelty textures, shades, and features are a key trend influencing the market. Rising disposable incomes are also augmenting the demand for premium colour cosmetics, which is expected to continue to increase in the coming years.

Global Color Cosmetics Market

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Growing Demand for Versatile and Innovative Products is Augmenting the Market for Colour Cosmetics

The market for colour cosmetics is being aided by evolving beauty trends, which are surging the demand for versatile cosmetics. As young consumers are increasingly experimenting with their make-up looks, the demand for diverse colour cosmetics is escalating, thus fuelling the market growth. In addition, the increasing demand for selfie-friendly make-up is surging the use of vibrant eye and lip make-up, which is propelling the market for colour cosmetics. The emerging trend of no-make-up make-up is increasing the preference for colour cosmetics that intensify natural beauty, which is significantly contributing to the growth of the market.

Increasing Preference for Clean-Labelled Colour Cosmetics Propelling the Colour Cosmetics Market Growth

The growing trend of clean beauty is increasing the demand for colour cosmetics made of skin-friendly and ethical ingredients. This is leading to a surge in the development of colour cosmetics with botanical-rich formulas and health-conscious ingredients. Moreover, the longevity and high-quality provided by clean colour cosmetics are increasing their demand, which is significantly contributing to the market growth. The development of lightweight cosmetics that utilise clean-labelled ingredients for everyday use is further bolstering the growth of the market. In addition, the initiation of various research and development activities to develop effective colour cosmetics for versatile skin tones is expected to drive the market growth in the forecast period.

Colour Cosmetics Market Segmentation

Colour cosmetics refer to colourants and cosmetic ingredients that are used in various personal care products. They enhance the appearance of the human body, which is why they are included in nail care, lip care, eye make-up, and facial make-up products. The colourants aid in the creation of colour in a wide range of products like eyeshadows and lipsticks, among others.

Global Color Cosmetics Market

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Based on target market, the colour cosmetics market segmentation is:

  • Mass Product
  • Prestige Product

On the basis of application, the market is divided into:

  • Facial Make-up
  • Lip Product
  • Eye Make-up
  • Nail Product
  • Others

The EMR report looks into the regional markets of colour cosmetics like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Rising Demand for Saturated Tones to Drive the Colour Cosmetics Market Demand

The rising demand for colour cosmetics with organic origins and saturated tones owing to evolved consumer preferences is driving the market growth. The increasing focus on bold eye-make-up is surging the demand for coloured products, such as eyeshadows, mascaras, and kohls, among others, hence augmenting the growth of the market for colour cosmetics. In addition, the emerging trend of at-home beauty is expected to increase the demand for easy to use colour cosmetics. This, in turn, is increasing the demand for colour cosmetics, which is predicted to propel the growth of the market in the coming years.

The hybridisation of colour cosmetics with skincare ingredients to enhance their benefits is one of the primary trends in the colour cosmetics market. As make-up is increasingly used as a form of self-expression by millennial and Gen-Z consumers, the demand for bold and flashy colours is surging, which is strengthening the market for colour cosmetics. Moreover, the growing popularity of K-beauty is increasing the demand for multi-purpose products that can be used as both cosmetics and skincare products. This is encouraging the launch of innovative and cost-effective colour cosmetics, which is estimated to bolster the market growth in the forecast period.

Key Players in the Global Colour Cosmetics Market

The report presents a detailed analysis of the following key players in the global colour cosmetics market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever plc
  • L’Oréal S.A
  • Avon Products, Inc.
  • The Estée Lauder Companies Inc.
  • Shiseido Co. Ltd. 
  • Chantecaille Beauté
  • Revlon, Inc.
  • Coty Inc.
  • NARS Cosmetics
  • Giorgio Armani S.p.A.
  • Brand Agency (London) Ltd
  • Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Target Market
  • Application
  • Region
Breakup by Target Market
  • Mass Product
  • Prestige Product
Breakup by Application
  • Facial Make-up
  • Lip Product
  • Eye Make-up
  • Nail Product
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever plc
  • L’Oréal S.A
  • Avon Products, Inc.
  • The Estée Lauder Companies Inc.
  • Shiseido Co. Ltd. 
  • Chantecaille Beauté
  • Revlon, Inc.
  • Coty Inc.
  • NARS Cosmetics
  • Giorgio Armani S.p.A.
  • Brand Agency (London) Ltd
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the global market for colour cosmetics attained a value of approximately USD 79.12 billion.

The market is projected to grow at a CAGR of 3.8% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach around USD 110.88 billion by 2034.

The market is being driven by evolving beauty trends, increasing demand for photography-friendly make-up, and the rising preference for clean-labelled colour cosmetics.

The key colour cosmetics market trends include the rising demand for saturated-tone colour cosmetics, growing focus on bold eye-make-up, and the increasing hybridisation of colour cosmetics with skincare ingredients.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant target markets of colour cosmetics are mass product and prestige product.

The various applications of colour cosmetics in the market are facial make-up, lip product, eye make-up, and nail product, among others.

The major players in the market, according to the report, are Unilever plc, L’Oréal S.A, Avon Products, Inc., The Estée Lauder Companies Inc., Shiseido Co. Ltd., Chantecaille Beauté, Revlon, Inc., Coty Inc., NARS Cosmetics, Giorgio Armani S.p.A., and Brand Agency (London) Ltd, among others.

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