Global 3D Animation Market Report and Forecast 2024-2032

Global 3D Animation Market Outlook

The global 3D animation market size attained a value of approximately USD 22.99 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 11.80%, reaching a value of around USD 62.80 billion by 2032.

Advancements in 3D animation technology and increasing affordability of 3D animation are key factors contributing to the growth of the  3D animation market. As more specialists in 3D animation emerge at a global level and services are sold across borders, the applications and usage of 3D animation are anticipated to surge in the coming years. The growing penetration of the internet and rising consumer expectations are resulting in more companies across industries adopting 3D animation to improve visibility, aesthetic appeal, and overall impact. Techniques such as 3D modelling are growing in demand as they create objects based on real-world examples, enabling greater manoeuvrability of the objects in digital spaces.

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3D Animation Market Growth

The increasing demand for 3D animation in education and academics is aiding the market growth for 3D animation overall. The adoption of 3D animation in e-learning platforms to enable the usage of visual representation for learning is augmenting the market for 3D animation. The use of 3D animations helps to enhance the understanding of students, which is fuelling the growth of the market for 3D animations. Moreover, the growing demand for cost-effective animation is increasing the demand for whiteboard animation. The increasing use of 3D animation in professional training is also aiding the 3D animation market growth.

As various online learning platforms, such as Coursera, edX, and Udemy, are increasingly becoming popular, motion graphic animated videos are being deployed, which is providing a healthy impetus to the market growth for 3D animation. The integration of both 2D and 3D animations in e-learning to explain topics with high accuracy in fields such as medical training, is catalysing the market. The trend of interactive education to enhance the cognitive, creative, scientific, and sensory skills of students is further increasing the demand for 3D animation.

3D Animation Market Segmentation

The term 3D animation refers to the use of motion on digitally generated 3D objects by utilising virtual skeletons. It is typically deployed to bring characters, props, and other objects to life for television series, films, advertisements, and gaming, among others. It is increasingly being used to create content for efficient training materials by various companies.

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Based on technique, the market is segmented into:

• 3D Modelling

• Motion Graphics

• 3D Rendering

• Visual Effects

On the basis of component, the market is categorised into:

• Software

• Hardware 

• Service

Based on deployment, the market is bifurcated into:

• On-Premises

• Cloud

By end use, the market is divided into:

• Media and Entertainment

• Construction and Architecture 

• Education and Academics

• Healthcare and Life Sciences

• Government and Defence

• Manufacturing

• Others

The EMR report looks into the regional markets of 3D animation like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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3D Animation Market Demand

The increasing integration of 3D animation and live action to make traditional animation more colourful, livelier, and bolder is augmenting the market growth for 3D animation. The advent of streaming services, such as Netflix and Amazon Prime Video, is diversifying the animation market, and the demand for advanced animation is surging, therefore catalysing the market growth. The rising popularity of animated characters is increasing the demand for 3D animations in brand marketing and campaigns, particularly on social media platforms, which is significantly contributing to the 3D animation global market.

The growing appeal for aesthetic and hand-made products, especially among the millennial and Gen-Z population, is leading to a surge in the demand for moving image content. This is increasing the demand for 3D animations, which is projected to propel the market growth. In addition, increasing investments in illustrations and animation by various companies is expected to aid the market growth. The demand for 3D animation in television series, films, and song videos is increasing, which is anticipated to augment the market for 3D animation in the coming years.

Global 3D Animation Market Key Players

The report presents a detailed analysis of the following key players in the global 3D animation market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Adobe Inc. 

• Autodesk Inc.

• Corel Corporation 

• Nvidia Corporation

• Zco Corporation

• NewTek Inc. 

• The Foundry Visionmongers Ltd

• Maxon Computer GmbH

• Anifex

• Rip Media Group

• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report