United States Laundry Detergent Market to Grow at a CAGR of 3.2% During 2024-2032, Aided by Increased Use of Washing Machines and Rising Innovations

Demand for specialised detergents for advanced washing machines significantly supports the United States laundry detergent market growth. Over 80% of the households in the USA use washing machines to wash their clothes.

Fig: Percentage of Households Using Washing Machines

Innovations like gels, pods, and liquids help meet varied customer demands for convenient cleaning. The growing popularity of automatic washing machines adds to the rising liquid detergent usage. Additionally, the rise of organic laundry detergents, comprising natural ingredients and easy water solubility, drives the market growth.

Further, rising innovations for new product creation and easy packaging is a key driver supporting the market growth. In March 2024, Tide, a leading brand of The Procter & Gamble Company (NYSE: PG), launched Tide Evo, a new form of laundry detergent marketed as fibre tiles. Tide Evo is a new laundry care product that caters to modern lifestyles, making laundry easier and more enjoyable.

In February 2024, Whirlpool Corporation's (NYSE: WHR) original laundry detergent, Swash® Laundry Detergent launched a new look. The company re-engineered the packaging to add an auto-stop top for easier dosing.

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Market Breakup by Type, Nature, Form, Application, and Region:

• Based on type, the market can be bifurcated into green detergent and regular detergent. 

• By nature, the market is divided into enzymatic and non-enzymatic. 

• The market is segmented based on forms into liquid, pods, powder, and sheet, among others. Further, pods are segmented into biological pods and non-biological pods. 

• Based on application, the market is classified into household and industrial and institutional. 

• Region-wise, the market is divided into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountains, and Far West. 

Key Findings of the Report:

• Increasing use of automatic washing machines is a key factor driving the laundry detergents demand, particularly liquid detergents. 

• Increasing innovation to meet the modern consumer requirements for convenience and reduce hassle is accelerating the development of products like detergent pods and fabric tiles. 

• Apart from the innovation in the product, the companies are also coming up with innovative packaging to ensure smooth workflow. 

• The demand for green detergents is expected to rise significantly in the coming years due to the growing environmental awareness among people.

Key Offerings of the Report:

• The EMR report gives an overview of the United States laundry detergent market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, nature, form, application, and major regions of laundry detergents.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the United States laundry detergent market are USA Detergents Manufacturing Inc., Seventh Generation, Inc., The Clorox Company, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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