Press Release
Press Release
According to a new report by EMR titled, ‘The United States Laundry Detergent Market Report and Forecast 2024-2032’, the market attained a value of about USD 11.81 billion in 2023. It is estimated to expand at a CAGR of 3.2% in the forecast period of 2024-2032 to reach a value of USD 15.77 billion by 2032.
Demand for specialised detergents for advanced washing machines significantly supports the United States laundry detergent market growth. Over 80% of the households in the USA use washing machines to wash their clothes.
Fig: Percentage of Households Using Washing Machines
Innovations like gels, pods, and liquids help meet varied customer demands for convenient cleaning. The growing popularity of automatic washing machines adds to the rising liquid detergent usage. Additionally, the rise of organic laundry detergents, comprising natural ingredients and easy water solubility, drives the market growth.
Further, rising innovations for new product creation and easy packaging is a key driver supporting the market growth. In March 2024, Tide, a leading brand of The Procter & Gamble Company (NYSE: PG), launched Tide Evo, a new form of laundry detergent marketed as fibre tiles. Tide Evo is a new laundry care product that caters to modern lifestyles, making laundry easier and more enjoyable.
In February 2024, Whirlpool Corporation's (NYSE: WHR) original laundry detergent, Swash® Laundry Detergent launched a new look. The company re-engineered the packaging to add an auto-stop top for easier dosing.
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The major players in the United States laundry detergent market are USA Detergents Manufacturing Inc., Seventh Generation, Inc., The Clorox Company, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Nature |
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Breakup by Form |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Price Analysis |
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Competitive Landscape |
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Companies Covered |
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