United States Basmati Rice Market to Grow at a CAGR of 5.7% During 2024-2032, Aided by the High Demand for Premium Quality and Aromatic Rice

The United States is the second largest importer of basmati rice in the world. According to industry reports, the leading importing partners of the USA for basmati rice are India, Pakistan, and China. This significant demand in the country is driven by consumer preferences for premium quality and aromatic rice varieties and the growing demand for diverse and exotic cuisines. Further, growing number of immigrants in the country and the rising influence of ethnic populations consuming traditional dishes are supporting the United States basmati rice market growth.

Moreover, the market benefits from the rising health consciousness, alongside a growing recognition of the nutritional advantages offered by parboiled rice, including high protein, fibre, and low cholesterol. The demand is also driven by high disposable incomes, a robust supply chain, and the expanding food and beverage industry in the United States. In addition, growing online platforms for sales of groceries like Amazon Fresh, Amazon.com Inc. (NASDAQ: AMZN) and Instacart, Maplebear Inc. (NASDAQ: CART), among others are supporting the market growth of basmati rice in the USA.

In October 2023, Royal® launched a new ready-to-heat white Queso & Jalapeño seasoned basmati rice. The rice is available in more than 700 Walmart locations nationwide.

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Market Breakup by Type of Rice, Pack Size, and Distribution Channel:

• Based on the type of rice, the market is segmented into parboiled and raw.

• By pack size, the market is segmented into retail packaging and institutional packaging. 

• The market is bifurcated on the basis of distribution channel into offline and online.

Key Findings of the Report:

• The demand for basmati rice is driven by rising consumer preference for premium quality and aromatic rice varieties.

• The USA is the second largest importer of basmati rice in the world, indicating a strong demand for basmati rice. 

• Rise in health consciousness, alongside a growing recognition of the nutritional advantages offered by parboiled rice, is contributing to the market demand.

• Additionally, strong demand is being driven by high levels of disposable income and a robust supply chain.

Key Offerings of the Report:

• The EMR report gives an overview of the United States basmati rice market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type of rice, pack size, and distribution channel of basmati rice in the US.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the United States basmati rice market are L.T. Food, KRBL Limited, Lundberg Family Farms, Kohinoor Foods Ltd., and Riviana Foods Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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