South Korea Oat Fibre Market to Grow at a CAGR of 7.5% During 2024-2032, Aided by Rising Trend of Healthy Eating

The South Korea market for oat fibre is experiencing significant growth, primarily driven by the increasing consumer preference for fibre-rich food products. Heightened health awareness has led to a substantial shift towards diets incorporating high levels of dietary fibre. This trend has resulted in a surge in demand for food products infused with oat fibre.

The diversification of oat fibre applications across various industries is another significant factor driving the South Korean oat fibre market growth. Within the nutraceutical sector, oat fibre's cholesterol-lowering and prebiotic properties make it a valuable functional ingredient for dietary supplements. Similarly, the cosmetics industry leverages oat fibre's moisturising and skin-soothing properties to formulate various skincare products.

The growing emphasis on health and wellness has also played a significant role in boosting the demand for oat fibre.  This is due to its recognition as a valuable ingredient in weight management supplements, boosting its use by companies like Herbalife (NYSE: HLF).

In August 2023, Nongshim Kellogg announced its expansion into the instant rice market with the launch of 'Whole Oat Rice,' a novel instant rice product made entirely from whole oats. This marks a first for the domestic instant rice sector, as no cereal brand has previously entered this category. Leveraging its extensive expertise in cereal production and nutritional science, Nongshim Kellogg has successfully developed Korea's first whole oat instant rice. This innovative product stands out from traditional offerings by utilising 100% whole oats, eliminating the use of white rice blends.

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Market Breakup by Product Type, Form, Packaging, Distribution Channel, and End-Use:

• On the basis of the product type, the market is bifurcated into organic and conventional.

• The market can be segmented based on form into powder and tablet.

• On the basis of the packaging, the market is divided into pouches, jars, and paper bags, among others.

• The market can be segmented based on distribution channels into direct and indirect.

• On the basis of the end use, the market is classified into food and beverage, dietary supplements, pharmaceuticals industry, and animal feed/pet food, among others.

Key Findings of the Report:

• Oat fibre's functional properties position it as a vital ingredient within the food and beverage industry. Its versatility as a healthy bulking agent, thickener, and texturiser contributes to the growing demand for oat fibre in the South Korean market.

• The growing demand for plant-based alternatives within the food and beverage industry has positioned oat fibre as a suitable ingredient for vegan product development.

• More people in South Korea are living alone or with just one other person, leading to evolving buying habits. Smaller food portions and convenient, ready-to-eat meals are becoming more popular as Koreans look for options that fit their busy lives.

• Further, urbanisation has driven a shift from communal dining to convenient meal solutions like meal kits. While convenience remains key, South Korean consumers are increasingly prioritising health. This focus on quality, origin, and nutrition presents an opportunity for healthier, ethically sourced meal options, creating an opportunity for the South Korea oat fibre market expansion.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea oat fibre market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product types, forms, packaging, distribution channels, and end-uses of oat fibre in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea oat fibre market are Central Fiber Chemical Inc., InterFiber Ltd., and SunOpta Ingredients Group, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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