South Korea Mosquito Repellent Market Reach Around USD 259.91 Million by 2032, Driven by the Innovation in Eco-Friendly Mosquito Repellent Products

The demand for mosquito repellent in South Korea is growing due to the rising prevalence of mosquito-borne diseases such as dengue fever, Zika virus, and malaria. The dense population, high level of urbanisation, and increased exposure to mosquitoes in cities such as Seoul and Busan contribute to the South Korea mosquito repellent market growth.

South Korea exports the majority of its mosquito patches to Vietnam and Guatemala. Outdoor and water activities have gained high popularity in Korea, necessitating the application of long-lasting mosquito repellents.

Companies in the country are constantly developing mosquito repellent sprays that can be applied to sensitive skin and are suitable for children over 3 months pregnant and breastfeeding women. The development of eco-friendly mosquito traps, sprays, and heaters further expands the market. Moreover, the availability of such mosquito repellents on e-commerce platforms such as Amazon (NASDAQ: AMZN) is propelling the market expansion.

In May 2022, Homecare by Henkel, in partnership with the Korean Red Cross, the pesticide company Home Keeper & Home Mat, based in Korea, launched an awareness campaign to spread knowledge about the risks posed by mosquitoes. According to the manufacturer of insecticides, the "Zero Mosquito Campaign" was designed to assist vulnerable populations in surviving the summer, when mosquitoes are most active.

Under the campaign, limited-edition repellents for mosquitoes were offered. Up to December 31st, 2022, the products were sold only through online channels and part of its profit was donated to vulnerable groups. Pocheon and Ganghwado, two regions of Korea susceptible to malaria, received 15,000 mosquito repellents due to the company's "Zero Mosquito Donation Challenge" on social media in 2021.

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Market Analysis by After-Bite Type, Repellent Type, and Distribution Channel:

• The market, on the basis of after-bite type, can be divided into lotion, balm, gels, and roll- on, among others.

• Based on repellent type, the market can be divided into spray, vapouriser, mat, coil, and cream and oil, among others.

• The distribution channels for mosquito repellent include supermarkets and hypermarkets, independent stores, and online, among others.

Key Findings of the Report:

• South Korea is witnessing a surge in tourism. The coastline of South Korea offers engaging water sports activities. Tourism and outdoor activities drive the demand for mosquito repellents.

• Product innovations such as low-viscosity silicon oil, incorporation of UV LEDs and permethrin fabrics that repel mosquitos propel the South Korea mosquito repellent market expansion.

• There is a growing popularity of natural and eco-friendly mosquito repellents that are comfortable on the skin and can be applied to sensitive skin. Some of the preferred natural mosquito repellent oils include eucalyptus oil and citronella oil. The widespread availability of such repellents on e-commerce platforms and in retail stores drives the market.

• Increasing awareness of mosquito-borne diseases through campaigns creates opportunities for the market.

Figure: Estimated Number of Tourists in South Korea (2019-2023)

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea mosquito repellent market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the after-bite types, repellent types, and distribution channels of mosquito repellent in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea mosquito repellent market are Henkel AG & Co. KGaA, DBK Korea Co., Ltd., Reckitt Benckiser Group PLC., and SC Johnson & Son, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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