South Korea Hand Sanitizer Market Reached USD 53.55 Million in 2023, Aided by Higher Living Standards and Growing Hygiene Awareness

Higher living standards, disposable income, and hygiene awareness play a crucial role in driving the demand for hand sanitizer. The South Korea hand sanitizer market is witnessing increased consumer preference for skin-friendly, sustainable products with natural ingredients like aloe vera and scents. Brands like Innisfree gain attention for eco-conscious initiatives, investing in recyclable and reusable packaging. Gel and foam sanitizers' ease of use and effectiveness support product demand, especially among older adults at higher risk. Businesses are adapting to meet evolving consumer needs, influenced by the pandemic's impact on health and hygiene.

The hand sanitizer demand increased significantly over the past few years as a result of the rapid spread of COVID-19. The COVID-19 pandemic heightened hygiene concerns, boosting the hand sanitizer market in South Korea. International organizations like the WHO endorsed alcohol-based sanitizer to maintain safety protocols, further adding to the market revenue.

The development of innovative products to meet rising demand for hygiene products is shaping the market dynamics. For instance, in March 2021, Cleancult, known for sustainable cleaning, launched the world's first zero-waste hand sanitizer amidst the COVID-19 pandemic. The FDA-approved, plant-based formula with Benzalkonium Chloride is gentle on the skin yet tough on germs.

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Market Breakup by Product, Type, End Use, and Distribution Channels:

• The market is segmented based on product into foam, gel, and spray, among others.

• Based on type, the market can be divided into alcohol-based and alcohol-free.

• Based on end use, the market is divided into restaurants, hospitals, schools, and household purpose, among others.

• By distribution channels, the market is segmented into departmental stores, pharmacy stores, and online, among others.

Key Findings of the Report:

• Factors such as higher living standards, increased disposable income, and growing hygiene awareness are pivotal in driving the demand for hand sanitizers in South Korea.

• Consumers are increasingly opting for skin-friendly, sustainable hand sanitizers with natural ingredients like aloe vera and appealing scents.

• The COVID-19 pandemic significantly escalated hygiene concerns, leading to a surge in hand sanitizer demand. Endorsements from international organizations like WHO for alcohol-based sanitizers further fueled this demand.

• Continuous product development by the leading market players and the increasing marketing investments are contributing to the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea hand sanitizer market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product, type, end use, and distribution channels of hand sanitizer market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea hand sanitizer market are Reckitt Benckiser Group plc, 3M Co., Aekyung Industrial Co., Ltd., DBK Korea Co, Ltd., and Lion Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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