South Korea Coffee Market to Grow at a CAGR of 9.7% During 2024-2032, Aided by the Changing Lifestyle and Rising Demand for Convenient Beverage Options

The South Korea coffee market growth is driven by the heightened demand for on-the-go beverages among consumers due to their hectic lifestyles. South Korea's coffee culture, though relatively young compared to other nations, has seen rapid growth since the late 20th century. Historically, coffee was only consumed by the elite but that the beverage witnessed a steady rise in popularity due to changing lifestyles. Today, the country boasts over 75,000 coffee shops, with one café for every 700 people. Supported by South Korea's innovative speciality coffee scene, the country will host the inaugural World of Coffee Asia event in May 2024, including the 2024 World Barista Championship.

Fig: Highest and Lowest Import Duties on Cocoa and Cocoa Products, 2021

The market is fueled by busy lifestyles and the demand for convenient beverage options like pods and instant coffee. Coffee consumption is associated with productivity and creativity, appealing to Millennials and Gen Z. The growing taste for speciality coffee, supported by award-winning baristas, drives demand for premium coffee experiences and fuels the rise of local and international coffee shop franchises like Starbucks and Costa.

Technological advancements and product innovations are boosting the development of the country’s coffee market, streamlining ordering and payment processes. New technologies ensure consistency and quality across coffee chains, enhancing customer experience. Mobile ordering and self-service kiosks improve efficiency, while creative innovations like latte art printing attract customers. These advancements contribute to the expanding coffee culture in South Korea.

The growing market for ready-to-drink and organic coffee is driven by health-conscious consumers seeking alternatives to carbonated beverages. Regular coffee consumption, in moderation, is associated with potential health benefits including heart health and liver function improvement. Additionally, antioxidants in dark roast coffee may contribute to reducing DNA damage. These health advantages contribute to the increasing popularity of coffee in South Korea.

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Market Breakup by Type, Product, End Use, and Distribution Channels:

• The market is segmented based on type into Robusta, and Arabica, among others.

• Based on product, the market can be divided into whole-bean, ground coffee, instant coffee, and coffee pods and capsules.

• By end use, the market is segmented into HoReCa and retail.

• On the basis of distribution channels, the market is categorised into supermarkets/hypermarkets, convenience stores, speciality stores, and online, among others.

Key Findings of the Report:

• The South Korea coffee market is fueled by a busy lifestyle, with people relying on convenient instant coffee options for productivity and energy amidst hectic schedules.

• Technological innovations and streamlined processes in coffee industry are driving the market growth, allowing for enhanced standardization and efficiency in ordering and measurement procedures.

• The health benefits of dark roast coffee, which reduces DNA strand breaks that can lead to cancer or tumours, are motivating consumers in South Korea to increase coffee consumption.

• The South Korean coffee market is being shaped by evolving cafe culture, transforming cafes into hubs for socialising, work, and art. This cultural shift has expanded cafe diversity, offering various coffee products like cold brews and artisanal blends.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea coffee market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, product, end use, and distribution channels of coffee in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea coffee market are Dong Suh Companies Inc., Namyang Dairy Products Co., Ltd, LOTTE-Nestlé Korea Co., Ltd, Starbucks Corporation, Ediya Co., Ltd., and LUIGI LAVAZZA SPA, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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