Saudi Arabia Bouillon and Stock Cubes Market to Grow at a CAGR of 4.4% During 2024-2032, Aided by Rising Health Consciousness

The edible meat industry in Saudi Arabia is witnessing rapid growth owing to robust economic development and the flourishing tourism sector. This, in turn, is increasing the demand for processed meat, hence invigorating the growth of the bouillon and stock cubes industry. Moreover, the rising demand for convenience food owing to the hectic lifestyles of the working population is leading to the growing use of stock cubes to enhance flavour and colour, which is further aiding the market growth. Furthermore, the development of bouillon and stock cubes with no additional colour and flavour is also positively impacting the market growth. Additionally, the trend of diversification and individualisation of eating style and the consequent demand for products with innovative packaging is providing further impetus to the growth of the bouillon and stock cubes industry.

Unilever plc (NYSE: UL), one of the leading players of the market, launched Knorr Zero Salt Bouillon Cubes in March 2021. The product is completely free from MSG and artificial colours and is salt-free. Moreover, it contains high-quality ingredients, including free-range chicken, beef from organic farming, and sustainably grown vegetables to set a new standard for healthier stock cubes. In addition, the stock cubes are made from a unique blend of vegetables, herbs and spices such as rosemary, nutmeg, and turmeric, which provides a rich flavour to food without the use of extra salt. This adheres to the rising demand for less salt consumption, which can prevent several diseases such as hypertension. Hence, innovations and developments of bouillon and stock cubes without MSG and salt are expected to propel the market growth.

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Market Analysis by Product Type and Distribution Channel:

• The market, on the basis of product type, can be divided into vegetable, fish, meat, poultry, and beef, among others.

• Based on distribution channel, the industry can be divided into supermarket and hypermarket, convenience store, and online, among others.

Key Findings of the Report:

• The evolving consumer behaviour and eating trends are aiding the market growth.

• The industry is being driven by the rising demand for healthy and delicious food in soaring casual dining.

• The shift towards fast casual food, which can adhere to the demand for healthy alternatives among the working population, is augmenting the growth of the bouillon and stock cubes industry in Saudi Arabia.

• The surging health consciousness owing to the prevalence of health-related issues, such as obesity, diabetes, and hypertension among the millennial and gen-z population of Saudi Arabia is boosting the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the Saudi Arabia bouillon and stock cubes market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types and distribution channels of bouillon and stock cubes in Saudi Arabia.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Saudi Arabia market for bouillon and stock cubes are Nestle S.A., Unilever plc, Ajinomoto Co. Inc, Riyadh Food Pvt. Ltd., and Al alali, among others, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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