Global Media Planning and Buying Market to be Driven by the Global Media Expenditure Market, which is Expected to Grow at a CAGR of 4% between 2024 and 2032

The global media planning and buying market reached a value of USD 478.07 billion in 2023. The market accounts for around 65% of the global advertising market, which reached approximately USD 423.9 billion in 2020. The advertising market is rapidly being driven by the increasing penetration of the internet in the market, which is attracting more demand from the consumers. The leading region in the market is the United States, accounting for more than one-fourth of the global advertising expenditure. Other countries spending significant resources on additional advertising include China and Indonesia.

The increasing penetration of the internet is evident across all the regions, with a large number of consumers shifting from spending on television to online videos. The expenditure on digital advertisements and videos has, thus, increased significantly due to the rapidly growing consumer base. The market is being driven by the growing innovations and new product launches by the major players in the industry to meet the continually evolving demands of their growing consumer base. In July 2018, Omnicom Group (NYSE: OMC), a significant player in the global media planning and buying market, announced the launch of its precision marketing platform, Omni, with an aim to personalise and identify customer experiences and behaviour across media platforms.

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Market Analysis by Demand Contribution by Industries and Regions:

• Based on the type, the market can be divided into traditional and digtal.

• Based on the demand contribution by industries, the market can be divided into FMCG, auto, e-commerce, retail, telecom, BFSI, services, consumer durables, education, and real estate, among others.

• The regional markets for media planning and buying can be segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The media planning and buying market is being aided by the advertising industry.

• The increasing penetration of the internet and online videos is driving the market for media planning and buying.

• The growing popularity of social media platforms is driving the market further.

• The rising mobile phone market is propelling the market growth of media planning and buying.

• The increasing shift of consumers from televisions to mobile phones and other online video platforms is providing further impetus to the industry growth.

• The increasing competition among key players is also acting as a major driver for the industry.

• Artificial intelligence is also a significant factor driving the demand growth.

• The growing trend of cross-screen planning is a major driver propelling the market growth.

Key Offerings of the report:

• The EMR report gives an overview of the global media planning and buying market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) information for the regional markets and demand contribution by industries. 

• The EMR report provides a SWOT analysis as well as a cost analysis of the market.

• The key demand and price indicators have also been assessed within the market report.

The major key players in the global media planning and buying market include Starcom, MediaCom, Carat, Vizeum, Horizon Media, WPP plc, Omnicom Group Inc., Publicis Groupe, Interpublic Group (IPG), Dentsu Inc., Havas Group, Hakohodo DY Holding Inc., Mindshare Worldwide, MDC Partners Inc., and Acxiom LLC, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions and capacity expansions.

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