Malaysia Cordial Drink Market to Grow at a Healthy Pace During 2024-2032, Aided by the Growing Health Awareness Among Consumers

In Malaysia, consumers are steadily adopting health and wellness trends and are showing more inclination towards products with low or zero calories. This, coupled with the growing preference for natural products, is leading to the growth of the cordial drink industry in the country. Further, the manufacturers are using the process of fortification to add nutrients like vitamins A, C, and E, and others to entice health-conscious consumers. Meanwhile, the growing demand for premium drinks due to better taste and status symbol is expected to positively impact the market growth in the region. The consumers can easily purchase these drinks through various retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN). Over the forecast period, the growth of the online retail sector is expected to significantly contribute to the industry in Malaysia.

The growing prevalence of obesity in Malaysia is a public health concern. The growing government efforts, such as the enforcement of The Sweetened Beverages Excise Duty in July 2020, to create an environment that supports a healthy lifestyle is expected to propel manufacturers to produce innovative drinks with sugar-free variants. This is expected to significantly enhance the production and consumption of sugar free cordial drink in the region over the forecast period.

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Market Breakup by Flavour, Nature, Type, Packaging, and Distribution Channel:

• The various flavours of cordial drink available in the industry include orange, apple, lime/lemon, strawberry, peach, blackcurrant, mixed fruit, and blueberry, among others.

• By nature, the market is bifurcated into organic and conventional.

• Based on type, the industry is broadly categorised into sugar free and regular drink.

• On the basis of packaging, the industry is segmented into PET bottle, glass bottle, and aluminium cans, among others.

• The various distribution channels of cordial drink include supermarkets/hypermarkets, convenience store, and online retail, among others.

Key Findings of the Report:

• The cordial drink industry in Malaysia is being driven by the growing health awareness and the rising demand for products with natural ingredients. 

• The escalating disposable incomes and the growing popularity of cordial drink among the millennials are also aiding the industry growth.  

• The growing focus of manufacturers on product innovation and new launches are further propelling the market growth. 

• The growing investments in product marketing to create brand awareness are expected to significantly contribute to the industry growth in Malaysia.

Key Offerings of the Report:

• The EMR report gives an overview of the Malaysia market for cordial drink for the periods (2018-2023) and (2024-2032). 

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the flavours, nature, types, packaging, and distribution channels of cordial drink.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Malaysia cordial drink market are Fraser and Neave, Limited, Red Horse Fruit Juice Manufacturers SDN. BHD., Suntory Beverage Food & Asia, K.H.H. Double Lion Fruit Juice Manufacturing SDN. BHD, Orange Crush (M) Sdn. Bhd., and Jalen Sdn. Bhd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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