Indian Optical Brightening Agents Market is Supported by the Asia Pacific Optical Brightening Agents Industry, Which is Expected to Grow at a CAGR of 5.7% During 2024-2032, Driven by Rapid Industrialisation in India

The main user of fluorescent brighteners is the detergent industry. Clothes lose their whiteness gradually, over time. In detergents, optical brightening agents are usually used to maintain whiteness and maximise the total visibility of the cloth by moving colours from low density to high density. In India, the growing demand for fluorescent whitening agents from various applications, such as teeth whitening, textiles, detergents, cloth softeners, and paper whitening, has given a major boost to the industry demand for optical brightening agents. The upcoming development programmes in the chemical industry would lead to the product's business growth. The paper industry is the largest application segment for optical brightening agents, sharing 60% of the overall demand, globally.

The market growth is boosted by the growing competition among the key industry players, such as BASF SA (ETR: BAS) and Deepak Nitrite Ltd. In July 2019, BASF India Limited, a subsidiary of BASF SA (ETR: BAS), came into an agreement to divest its stilbene-based Optical Brightening Agents (OBA) business for paper and powder detergents applications to Archroma India Private Limited, a member of the Archroma group, a global leader in colour and specialty chemicals. The transaction consists of a stilbene-based OBA product portfolio and the manufacturing division at Ankleshwar, India.

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Market Analysis by Type and Application:

• The market is segmented on the basis of type into DASCC, DABP, among others. 
• On the basis of application, the market is divided into paper, detergents, textiles, among others.

Key Findings of the Report:

• The Indian market for optical brightening agents is driven by the inflating disposable income of the population.
• The market is powered by rapid industrialization, rising manufacturing operations, and the country's increasing population.
• India's rapid growth in the apparel and cosmetics industries has driven demand for optical brightening agents, and is also expected to boost the market during the forecast period.
• The biggest consumer of optical brightening agents is the detergent industry. The thriving detergent industry is expected to aid the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the Indian market for optical brightening agents for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the type and application of the optical brightening agents market in India.
• It gives an in-depth look at the price trends in the Indian market for optical brightening agents.
• The market report also analyses the trade data by covering the major importing and exporting countries.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

BASF SA, Deepak Nitrite Ltd, Paramount Minerals and Chemicals Limited, Daikaffil Chemicals India Limited, Colourex, Sarex Chemicals, among others are the key players in the Indian optical brightening agents market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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