India Online Food Delivery Market Attained Value of USD 7.4 Billion in 2023

India online food delivery market is propelled by the increasing number of women workforce and double-income families who prefer convenient and quick meals at their doorstep. It offers various cuisines like Indian, Chinese, and Italian, among others, which can be ordered through the website and mobile application. India online food delivery is thriving due to the increasing population and the growing number of smartphone users. Economical rate of internet data has brought a revolution in online food services in India. This virtual space allows consumers to conveniently evaluate and compare menus, prices, and reviews of restaurants available on the internet. They also allow ease of payment with options like cash on delivery (COD) and online payment.

Pizza Hut, one of the major brands of Yum! Brands (NYSE: YUM) and Domino's Pizza, Inc. (NYSE: DPZ) are the key players in the online food delivery market in India.  They are spread across India and provide cost-effective food.

Zomato and Swiggy are the major companies leading online food delivery market in India. In 2020, Zomato announced that it had reached the milestone of delivering food in 500 cities across India. Recent additions to the Zomato map include Pushkar in Rajasthan, Alappuzha, and Malappuram in Kerala, and Kanyakumari, among others. The food delivery services are proliferating due to the upcoming marketing campaigns by the companies, along with inflating the disposable income of consumers.

Swiggy, a leading company in India online food delivery market, the launch of a ‘Daily’ app, which would provide homestyle meal subscription for the first time in India. This app will offer homestyle simple food prepared by home chefs, organised vendors, and tiffin service providers. It has been launched in Gurugram and expected to expand to Bangalore and Mumbai soon.

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Market Breakup by Cuisines, Platforms, Delivery Types, Payment Methods, and Regions:

• Indian, Chinese, and Italian, among others are the major cuisines of the Indian food delivery market.

• By platform, the market can be divided into website and mobile application.

• The delivery types for online food delivery are restaurant-to-consumer delivery and platform-to-consumer delivery.

• The payment method used for online food delivery are online and cash on delivery.

• The regions included in the market are North India, East and Central India, West India, and South India.

Key Findings of the Report:

• The growing number of smartphone users in the country, along with the readily accessible and affordable options, is aiding in increasing the customer base of the online food delivery industry in India.

• The rapid penetration of internet due to economic data rates is providing further impetus to the industry.

• The rise in marketing campaigns by the dominant players is also driving the industry forward.

• The online food market is being propelled forward by the increasing women workforce and increasing occurrence of double-income families who prefer to eat out.

• The increasing younger population, along with higher disposable income, is a significant driver of the industry.

Key Offerings of the Report:

• The EMR report provides an overview of the India online food delivery market for the periods (2018-2023) and (2024-2032).

• The report offers historical (2018-2023) and forecast (2024-2032) market information for the cuisines, platforms, delivery types, payment methods, and cities of online food delivery.

The key players in the India online food delivery market as identified by EMR are Zomato Limited, Bundl Technologies Pvt Ltd (Swiggy), Foodvista India Private Limited (FreshMenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

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