India Digital Marketing Market to Grow at a CAGR of 30.2% During 2024-2032, Aided by Increased Use of Smartphones and Rapid Growth of the E-Commerce Sector

India is rapidly establishing itself as a burgeoning digital outsourcing hub for a wide range of services, encompassing online advertising, social media management, and website design. Within the realm of digital marketing, online advertising, and mobile advertising stand out as two significant segments. The India digital marketing market growth is being driven by the widespread adoption of 5G connections and smartphones, coupled with the remarkable growth of the e-commerce sector.

Government initiatives, notably the Digital India campaign, have played a pivotal role in fostering greater digital consumption in India. This, in turn, has proven advantageous for numerous digital advertising agencies operating in the country. The surge in internet penetration, driven by the increasing usage of smartphones, has fuelled the expansion of e-commerce enterprises, resulting in a notable uptick in online shoppers.

Furthermore, mobile ads are emerging as one of the most promising digital marketing formats amid the proliferation of mobile applications and feature-rich mobile platforms. These advertisements offer the potential for maximum consumer exposure, primarily due to the ever-increasing number of mobile devices that people carry with them wherever they go.

Oxedent Technologies Pvt. Ltd. stands out as one of the leading players in the market which operates in three business segments including e-commerce, agency, and Shopify. The services offered by the company include eCommerce PPC, eCommerce PPC Management, eCommerce PPC Agency, eCommerce PPC Services, eCommerce Google Ads, eCommerce Facebook Ads, eCommerce Marketing Agency, Facebook Ads Agency, Google Ads Agency, Google Shopping Management, Google Ads Banner Design, and many others. The company also partners with leading technology companies like Google (NASDAQ: GOOGL).

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Market Breakup by Type, End Use, and Region:

• The market is segmented based on type into email marketing, search engine optimisation (SEO), blogging and podcasting, social media marketing, influencer marketing, digital OOH media, and affiliate marketing, among others.

• Based on end use, the market is categorised into automotive, BFSI, telecom, education, FMCG, retail, media and entertainment, and e-commerce, among others.

• Region-wise, the market can be divided into North India, West and Central India, East India, and South India.

Key Findings of the Report:

• The India digital marketing demand can be attributed to substantial investments in technological advancements and digital platforms. This increased demand is being driven by the expanding consumer base, particularly the younger demographic, who are heavily engaged with digital platforms.

• In India, mobile ads are predominantly featured on mobile social media apps or websites, third-party app stores, gaming apps, mobile-friendly educational platforms, and various other mobile applications. These platforms serve as key avenues for reaching and engaging with the mobile user base in the country through advertisements.

• The growing reliance on the internet, surging investments in advanced technologies, and rising mobile penetration in the country are positively influencing the market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the India digital marketing market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the types, end uses, and major regions of digital marketing in India.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models, and value chain analysis of the digital marketing market.

The major players in the India digital marketing market are Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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