The Indian air purifier market is anticipated to be driven by the proliferation of digital technologies including the Internet of Things (IoT) and Artificial Intelligence (AI). Furthermore, owing to the strong market penetration of smartphones and wireless internet connectivity like cellular or Wi-Fi, the rising adoption of smart home infrastructure is invigorating the market's growth. Smart air purifiers are equipped with the Internet of Things (IoT) and can be accessed remotely via smartphone applications, offering a great level of convenience through remote access. In addition, AI-enabled features provide real-time air quality analysis and automatically adjust the settings according to prevalent conditions. These factors are hence giving impetus to the market growth. Furthermore, the development of compact-sized and portable air purifiers provides momentum to the market growth. Therefore, these are some of the factors collectively pushing the market's growth.
In August 2021, Signify, a significant player in the Indian market for air purifiers, recently launched its EchoLink Air Purifier with UV-C technology in India. The air purifier is engineered to purify and disinfect air simultaneously and is equipped with HEPA filters and UV-C technology that aids in inactivating airborne pathogens, including the SARS-CoV-2 virus. Such developments by leading industry players are pushing the market's growth in an upward direction. In addition, the market is being further driven by the expansion strategies employed by leading market players such as Blue Star Limited (NSE: BLUESTARCO).
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Market Analysis by Mounting Type, Technology, Application, and Region:
- The market can be categorised into fixed and portable based on mounting type.
- The market, based on technology, can be segmented into high-efficiency particulate air (HEPA), activated carbon, and ionic filters, among others.
- Based on application, the market can be categorised into commercial, residential, and industrial.
- The regional markets for air purifiers in India include North Region, East and Central Region, West Region, and South Region.
Key Findings of the Report:
- The worsening air quality is driving the market in several states and union territories like Delhi, Punjab, and Haryana, among others, owing to stubble burning and harsh winters, making air purifiers necessary.
- The surging demand for air purifiers can be associated with the increasing prevalence of airborne diseases and breathing problems like asthma and bronchitis, among others.
- The innovations in air purification technology, such as the inclusion of HEPA filters and advanced UV technology, have been pushing the market's growth.
- Rising disposable incomes and changing lifestyles are additional factors augmenting the market's growth.
Key Offerings of the Report:
- The EMR report gives an overview of the air purifier industry in India for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) markets for mounting types, technologies, applications, and regions of air purifiers.
- The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.
The major players in the Indian air purifier market are Dyson Group, Koninklijke Philips N.V., Daikin Industries Ltd., Panasonic Corporation, Xiaomi Group, Eureka Forbes Ltd, LG Electronics, Inc, Haier Group, Blueair, Inc., and KENT RO Systems Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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