Global Sports and Energy Drinks Market to Grow at a CAGR of 7.5% in the Forecast Period of 2024-2032, Aided by Innovation in Flavours

The demand for sports and energy drinks is being driven by the prominence of low-calorie, sugar-free beverages to restore body fluids and electrolytes lost during physical activities, thereby providing energy to the body. However, the demand for energy drinks is limited to customers engaging in physical activity and those with long and erratic work hours, thus adding to the market growth. Due to the vast delivery channels, the wide availability of these beverages in cans, bottles, and effervescent tables, is augmenting the market growth. In addition, innovation and experimentation with ingredients to include plant-based proteins like soy-protein, pea-protein, rice protein, and organic flavours like pomegranate, ginseng, and green tea are bolstering market growth sports and energy drinks.

The leading beverage brand, Coca-Cola Company (NYSE: KO), made its debut in sports and energy drinks in January 2020. As people prefer buying from established companies and with known flavours, Coca-Cola’s entry into the sports and energy drinks market is anticipated to provide monumental industrial growth. The company launched the product in different flavours, all of which are rich in caffeine and guarana extracts and vitamin B, targeting the health consciousness society, expected to boost the market growth. The company also collaborated with Amazon (NASDAQ: AMZN) in a creative advertisement using Alexa’s voice command to get the beverage. This is a major step towards the sales of Coca-Cola’s sports and energy drinks, which is anticipated to positively impact market growth. Furthermore, as consumers were made aware of online distribution mediums of the beverage, the market further experienced growth amid the pandemic when outdoor activities were discontinued. Thus, the overall market for sports and energy drinks is expected to rise with Coca-Cola’s debut in the market.

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Market Analysis by Types, Products, Category, Packaging Type, Distribution Channel, and Region:

• On the basis of type, the market is segmented into hypotonic, hypertonic, and isotonic.

• Based on product, the market is divided into organic and conventional.

• Based on category, the market is categorised into regular and low calorie.

• The market is divided into cans and bottles based on packaging type, among others.

• Based on distribution channels, the segmentations are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

• The major regional markets for sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, the Middle East and Africa.

Key Findings of the Report:

• The market for sports and energy drinks is driven by the teenage and middle-aged population, owing to its wide availability.

• Energy drinks are preferred over carbonated beverages due to rising health concerns in the urbanised population, thereby boosting the market growth.

• A rise in market growth can be attributed to the adoption of a healthy lifestyle leading to fitness activities like yoga and exercise.

• The use of natural, organic, sugar-free ingredients in a health-conscious world is bolstering the sports and energy drinks market.

• The industry is expected to be aided by smart advertisement techniques considering international sports tournaments like the Olympics.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for sports and energy drinks for the periods (2018-2023) and (2024-2032).

• The report also offers historical and forecast markets for types, products, categories, packaging types, distribution channels, and major regions.

• The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.

The major players in the market are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds and capacity expansions of the major players.

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