Press Release
Press Release
The global snacks market is driven by the increasing consumer demand for products that are convenient to eat and flavorful, enabling on-the-go consumption of food products. According to estimates, nearly three out of four Americans (about 73%) eat snacks at least once a day. The frequency of snacking varies, for instance, 14% snack three or more times a day, 31% snack twice daily, and 29% snack once daily. Additionally, 20% snack a few days a week, 5% snack once a week or less, and 2% never snack. The prominence of snacking in daily routines suggests that snacking is a significant aspect of American dietary behaviour.
Regarding portion control, 36% of Americans eat until they feel satisfied. Another 24% consider the time until their next meal. 21% prefer pre-packaged, individually portioned snacks. 20% pre-portion their snacks. 18% follow the suggested serving size on Nutrition Facts labels. Another 18% do not manage portion sizes when snacking. The data highlights diverse snacking habits and portion control methods among Americans.
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Further, there has been a surge in the introduction of new products in various markets. For instance, in June 2024, Gopal Snacks launched a new product, 'Korean BBQ' wafers, under its brand Cristos, featuring smoky flavours inspired by traditional Korean barbecue and the satisfying crunch of a wafer. The product is available in major retail outlets of India as well as online platforms, supported by an extensive marketing campaign targeting the youth demographic.
Similarly, in May 2024, Kellanova announced its schedule for the launch of Pringles Mingles. This new puffed snack, available in three flavors: Cheddar & Sour Cream, Sharp White Cheddar & Ranch, and Dill Pickle & Ranch, is crispy on the outside and light and airy on the inside. The product, set to hit shelves in October, marks the brand's first bagged offering in 15 years and reflects Kellanova's strategy to innovate within its $3.2 billion Pringles portfolio. This launch aims to expand the brand's appeal and market presence, particularly in emerging markets, while providing a new, shareable snacking experience.
The major players in the global snacks market are PepsiCo, Inc, General Mills, Inc., Kellanova, Nestlé S.A., Unilever Plc, Mondelez International, Inc, Mars, Incorporated, Conagra Brands, Inc., Grupo Bimbo S.A.B. de C.V., Hunter Foods LLC, and Tyson Foods, Inc., amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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