Global Savoury Biscuits Market to Grow at a CAGR of 5.90% During the Period 2024-2032, Driven by Consumers’ Demand for Healthier Snack Alternatives

Consumers’ preference for tasty, healthier and convenient snacking alternatives is expected to drive the global savoury biscuits market. With the growing number of supermarkets, hypermarkets and online platforms, increased product visibility and availability is expected to boost market growth. North America, Europe and Asia are projected to be key markets.

The savoury biscuit segment has witnessed significant growth in recent years as an increasing number of consumers has sought to adopt healthier substitutes to sweet snacks. Consumers have shown greater interest in products that are low fat, gluten free, low calorie, low sodium, not fried, and high in fiber. Manufacturers have also catered to this demand by offering innovative flavours and appealing products featuring healthier and sustainable elements (such as seeds, legumes, multiple grains, dried fruits, etc.), and reducing or eliminating sugar, trans fats, saturated fats, artificial sweeteners, high-fructose corn syrups, preservatives, etc.  Addition of chocolate chips, honey and raisins to biscuits has increased the sales of savoury biscuits.

Savoury biscuits can be consumed between meals as snacks and help feel full; snacking on savoury biscuits may help reduce or prevent late-night or untimely junk-food eating or binging on high-calorie foods. Moreover, these can be prepared in less time and are convenient to carry. These factors make savoury biscuits popular among consumers. Savoury biscuits may broadly be segmented into Crispbread, Crackers, Baked Bites, and Wafer Biscuits.

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Crispbread is a kind of bread that has been baked to make it dry and crispy.  Several types of cereal grains may be used to prepare crispbread, however, commonly used grains include wheat, cornmeal, and rye flour. Crispbreads have become more popular with time as these are a convenient food that can be consumed on the go. Nutritious varieties of crispbread carrying higher levels of fibre are gaining popularity.

Crackers include a variety of snacks, including cheese and saltine-type cookies. Crackers may be consumed by themselves, or with dips and spreads. These can be topped or filled with meat, cheese, vegetables, fruit slices and nuts.

Baked bites are a convenient and versatile snack and have gained popularity among health-conscious consumers and those looking for a quick snack when short of time. Gluten free, low fat and low calorie baked bites are particularly preferred.

Wafer biscuits are generally preferred for their crunchy texture and longer shelf life. Manufacturers have introduced products with oats and rice flour to cater to health-conscious consumers.

Key Findings of the Report:

• The global savoury biscuits market is expected to grow as consumers seek convenient and healthier snacking alternatives to junk-food and snacks with refined sugar, artificial sweeteners, preservatives and higher levels of fat and calories.

• Addition of innovative flavours and pairings and sustainable elements are likely to help increase market demand.

• Savoury biscuits are also a good gifting option. This added use may help stimulate the market.

• North America, Europe and Asia are expected to be key markets.

Market Analysis by Ingredients, Category, Distribution Channel, and Region:

• By ingredients, the market is classified into Millets, Wheat, Multigrain, and Others.

• By category, the market is segmented into Gluten Free and Conventional.

• By distribution channel, the market is divided into Specialty Stores, Supermarkets, Convenience Stores, Online Retail, and Others.

• By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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