Global Micellar Casein Market to Grow at a CAGR of 6% During 2024-2032, Aided by the Thriving Sports Nutrition Industry

The sports nutrition industry is witnessing a robust growth owing to the growing demand for products that support athletes' energy, muscle, and recovery needs. The health and wellness trend among consumers is driving the demand for protein-rich food products. The growing R&D activities by the manufacturers engaged in the sports nutrition business is further contributing to the industry growth. For instance, in April 2016, Abbott (NYSE: ABT) launched Myoplex Micellar Casein under its EAS Myoplex sports nutrition line to help athletes deliver the required nutrition and improve power and sustain performance. Myoplex Micellar Casein is especially formulated to be taken at night for muscle recovery, and being a slow-digesting casein protein, it provides sustained amino acids throughout the night and includes the E3 Fusion blend. Thus, such developments have opened new growth prospects for micellar casein across the globe. The availability of raw as well as flavoured micellar casein in various sizes is enhancing its sales. The chocolate and vanilla micellar caseins are increasingly preferred by the millennials, which is aiding the industry growth.

Moreover, the easy availability of the various end use products like protein supplements, infant formulations, and others through retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN) is expected to further aid the micellar casein industry growth. Also, the online platforms provide various coupons and discount offers to the consumers, which is anticipated to enhance the online sales of these end use products, thus creating enhanced growth opportunities for the market expansion.

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Market Breakup by Product Type, Application, Distribution Channel, and Region:

• The various product types available in the industry include micellar casein isolate and micellar casein concentrate.
• The industry can be segmented based on application into nutritional beverages, bakery, nutritional powders and bars, dairy products, and infant formulas, among others.
• Based on distribution channel, the industry is divided into hypermarket/supermarket, convenience store, specialty stores, and online, among others.
• Region-wise, the global market for micellar casein can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The market is being driven by the growing utilisation of micellar casein in the food and beverage industry to produce baked goods, nutritional beverages, infant formulations, and protein bars and supplements, among others.
• The growing demand for protein-rich food products, particularly among fitness enthusiasts, and the thriving sports nutrition industry are further accelerating the industry growth.
• The factors like escalating disposable incomes, increasing preference for convenient food products, and growing health awareness are also aiding the market growth.
• The industry will receive further impetus with the growing investments in R&D activities by the major players to develop new products and diversify their product line.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for micellar casein for the periods (2018-2023) and (2024-2032). 
• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product types, applications, distribution channels, and major regions of micellar casein.
• The report also gives the regional historical (2018-2023) and forecast (2024-2032) price trends of the product.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter's Five Forces models.

The major players in the global micellar casein market include Idaho Milk Products, Inc., Milk Specialties Global, and Leprino Foods Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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