Global Liver Health Supplements Market to Grow at a CAGR of 4.3% During 2024-2032, Aided by the Boom in E-Commerce Pharmacies

The increasing incidences of liver diseases caused by unhealthy food consumption, excess alcohol intake, and the surging consumption of soft-drinks high in sugar content is a key factor augmenting the market's growth. As a result, pharmaceutical research and development (R & R&D) aimed at developing supplements for maintaining liver health are aiding the market's growth. Furthermore, the growth in the market can be associated with the presence of an extensive distribution channel including local pharmacies and supermarkets. In addition, the flourishing e-commerce industry is further significantly contributing to the market's growth. With the advent of COVID-19 pandemic, the dependency on digital services and e-commerce platforms like Amazon (NASDAQ: AMZN), the market growth of liver health supplements in surging and is anticipated to propel in the coming years as well. Moreover, the emergence of online pharmacies such as NetMeds and 1Mg, positively impacting the market growth.

In August 2020, Sabinsa Corporation, a leading player in the global market for liver health supplements, recently introduced a new combination to support healthy liver functioning, LivLonga. LivLonga combines three natural ingredients including turmeric, kokum fruit, and black pepper. These ingredients are a rich source of antioxidants and offer multiple benefits for heart, liver, and gut. The proliferation of non-alcoholic steatohepatitis (NASH) is characterised by fat deposition in the liver worsened by cellular damage and inflammatory, which may cause liver cancer. Such developments by leading market players are driving the growth of the market.

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Market Analysis by Product, Dosage Form, Distribution Channel, Type, and Region:

• On the basis of product, the market can be divided into vitamins and minerals, and herbal supplements, among others.

• Based on dosage form, the market can be categorised into liquid, capsules, powder, and tablets, among others.

• Based on distribution channel, the market can be segmented into e-commerce, drug stores and pharmacies, and supermarket/hypermarket, among others.

• Based on type, the market divisions include prescribed and over the counter.

• The major regional markets for the product include North America, Latin America, Europe, the Asia Pacific and the Middle East and Africa.

Key Findings of the Report:

• The market is being driven by the rising prevalence of liver diseases like cancer and fatty livers caused by unhealthy food consumption and alcohol consumption.

• As a result of increasing disposable incomes and the focus on physical health amongst the urban populations, the growing demand for liver supplements is fuelling the market growth.

• The easy availability of over-the-counter liver supplements from supermarkets, pharmacies, and e-commerce channels is augmenting the market's growth.

• The market growth is attributable to leading market players' robust promotional and marketing strategies to spread awareness regarding liver health.

Key Offerings of the Report:

• The EMR report gives an overview of the global liver health supplements industry for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) markets for products, dosage forms, distribution channels, types, and major regions.

• The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.

The major players in the global liver health supplements market are Nature’s Bounty, NOW Foods, Jarrow Formulas, Inc., NUTRALife, Himalaya Herbal Healthcare, Gaia Herbs, and Swanson Health Products, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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