Global Light Beer Market to Grow at a CAGR of 2.9% During 2024-2032, Aided by the Changing Lifestyles and the Increasing Disposable Incomes

The light beer industry is driven by the changing social lifestyles, particularly in developing economies of the world. This can be attributed to the increasing disposable incomes, rising inclination towards house parties and social gatherings, and the growing trend of drinking among women. In these gatherings, light beer is preferred, as it contains only 2.2-3.2% of alcohol and has a lower calorific value as compared to standard alcoholic beverages. Over the forecast period, the increasing number of restaurants, bars, and pubs is likely to be an encouraging factor towards the market growth.

The growing innovations by the leading industry players, such as Anheuser Busch Inbev SA (NYSE: BUD) and Carlsberg A/S, are expected to aid the market growth. For instance, in May 2021, Carlsberg A/S inaugurated its new and revolutionary water recycling plant that will recycle 90% of the process water from the production of beer and soft drinks at the Carlsberg brewery in Fredericia, Denmark. The step taken by the company will make the Fredericia brewery the most water efficient brewery, bolstering the long-term goal of the company to reduce the wastage of water by 2030. Thus, the company is expecting a good response from the government authorities, as the announcement is in line with the region’s sustainable development goals.

In terms of region, North America is likely to account for a significant share in the light beer industry owing to the growing consumer inclination towards health and fitness. The market in the region is expected to be aided by the increased penetration of the e-commerce industry, which provided the comfort of door-step delivery amid the pandemic.

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Market Breakup by Production, Package, Distribution Channel, and Region:

• The market is segmented based on production into macro-brewery, micro-brewery, and craft brewery, among others.

• By package, the market is divided into glass, PET bottle, and metal can, among others.

• On the basis of distribution channel, the market is segmented into hypermarkets and supermarkets, on-trade, speciality stores, and convenience stores, among others.

• Region-wise, the global market for light beer can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global market for light beer is being positively impacted by the changing consumer lifestyles, owing to the rising disposable incomes and the improving living standards.

• The market is expected to be aided by the growing awareness about the various health benefits of light beers, such as the reduced risk of diabetes and lower calorific and alcoholic value of the product.

• The increasing inclination of consumers towards health and fitness is likely to propel the market growth.

• The market is anticipated to be augmented by the emergence of the e-commerce sector, which facilitates the door-step delivery of the product to consumers.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for light beer for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the production, packages, distribution channels, and regions of light beer.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global light beer market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.  

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