Global Instant Coffee Market to Grow at a CAGR of 4.9% During 2024-2032, Driven by the Growing Coffee Culture and Rising Premium Coffee Demand at Home

Europe holds a significant market portion of the instant coffee market share due to the affordability and shelf life of instant coffee. The majority of the two to three cups of coffee that British drink each day are consumed at home. According to the British Coffee Association, for in-home consumption, 70% of UK households prefer instant coffee. Thus, the sale of instant coffee continues to dominate British in-home consumption, making the UK one of the most significant markets globally.

Arabica coffee is mostly preferred worldwide due to its smoother textures and better taste over Robusta. Approximately 75% of the coffee produced worldwide is produced by the Arabica variety, which is the most prevalent species on the market. The Asia Pacific is the fastest-growing region in the market due to the robust coffee culture in densely populated countries like China and India.

New product launches expand the market expansion. In April 2023, Nestle S.A. (SWX: NESN) launched its first instant coffee specifically made for iced beverages in response to the growing demand for cold coffee at home. 15% of coffee is consumed cold worldwide. With the growing desire to recreate café-style cold coffee experiences at home, Generation Z is demanding premium ice coffees at home, which has contributed to a rise in iced coffee consumption. The Nescafé Ice Roast product was first launched in China, followed by Mexico. The company also launched Nescafé Black Roast and Nescafé Roastery Collection to satisfy consumer demand for premium instant coffee.

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Market Analysis by Type, Coffee Type, Distribution Channel, and Region:

• The market, on the basis of type, can be divided into jar, pouch, and sachet, among others.

• Based on coffee type, the market can be divided into spray dried and freeze dried.

• The various distribution channels for instant coffee include business-to-business, supermarkets and hypermarkets, independent retailers, departmental stores, and online, among others.

• The major regional markets for instant coffee include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Japan has a well-developed coffee culture, with a per capita consumption of 2.07 kg. Due to the at-home coffee culture and busy work schedules, the popularity of instant coffee is growing in Japan. Kataoka & Co., Ltd., and Ajinomoto General Foods, Inc. are some of the key instant coffee manufacturers in Japan. 

• Initiatives taken by the EU government, such as the EU Deforestation-Free Regulation (EUDR) that fosters deforestation-free production and the EU-Coffee Action for Ethiopia to support smallholder coffee producers and processors to improve productivity and value chain, drive the instant coffee market growth.

• Densely populated countries like China and India are witnessing a booming coffee culture due to the expanding population of Generation Z. Additionally, the Indian government offers farmers incentives, ranging from USD 2,500 to USD 3,500 per acre, to encourage the growth of coffee in the traditional areas, which contributes to the market expansion.

• Innovations in instant coffee flavours and speciality instant coffee products can satisfy consumer preferences. Blueberry, French Vanilla, English Butterscotch, and strawberry cheesecake are some of the trending flavours offered by diverse brands.

Figure: Top 10 Coffee Producing Countries, 2023-24, 60 KG Bags

 Table:  Produced coffee bean type in top 10 coffee-produced countries

Key Offerings of the Report:

• The EMR report gives an overview of the global instant coffee market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, coffee types, distribution channels, and major regions of instant coffee.

• It assesses the regional price trends for the (2018-2023) and (2024-2032) periods. 

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global instant coffee market are Nestlé, Starbucks Corporation, KRAFT Foods, Tata Consumer Products Limited, Tchibo Coffee International Ltd, Strauss Group, and Jacobs Douwe Egberts Pro, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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