The market growth is being driven by increasing data volume, which necessitates the use of analytical methods. In-memory analytics facilitates organisations in the integration of information and presenting a holistic view of the situation at hand, powered by real-time data that strengthens the decision-making process. It is driven by the growing digitisation of end-users, coupled with the rising adoption of cost-effective cloud-based analytical software by small and medium enterprises (SMEs), especially in developing countries. The major factors responsible for the growth of the global memory analytics market include technological advancements in the computation of power, the growing trend for self-service BI Tools, digital transformation using real-time data analytics, and growth in the volume of data. Benefits such as cost optimisation, operations management, and strategic decision making are expected to drive the growth of the in-memory analytics market. Moreover, the demand for in-memory analytics is anticipated to grow with the increasing popularity of in-memory analytics in sales and marketing management, supply chain management and operations, fraud and security management.
The in-memory analytics market is fragmented, with several key players and new entrants forming a competitive landscape, accounting for a sizable market share. In addition, strategic partnerships, acquisitions, and new product/technology launches are increasing market rivalry. In April 2019, SAP SE (NYSE: SAP) announced enhancements to the SAP HANA database in the cloud and on-premises that provide everyone instant access to critical data and extreme performance to democratise in-memory computing. Improved cloud support, Intel persistent memory support, intelligent recommendations for efficient database management, new machine learning (ML) capabilities, hyper-converged infrastructure (HCI) certification, improved cost-effective data tiering, and data security enhancements are some of the updates.
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The major players in the global in-memory analytics industry are Oracle Corporation, SAP SE, International Business Machines Corporation, Software AG, and MicroStrategy Incorporated, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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United States (Head Office)
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+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124