Global Feminine Hygiene Products Market to Grow at a CAGR of 5% During 2024-2032, Aided by the Growing Awareness Regarding Hygiene

The growing awareness regarding personal hygiene is aiding the growth of the feminine hygiene products industry. Several studies have revealed that poor hygiene could lead to serious health issues. The greater awareness regarding female hygiene in developed regions is significantly driving the demand for products like tampon and panty liners, unlike other nations. Based on distribution channel, supermarkets and hypermarkets accounted for a significant share in the industry as they offer a wide range of products from various brands at one place. Further, retail pharmacies are also becoming a preferred choice for buying these products as they sell essential hygiene and sanitation products. Over the forecast period, the growing popularity of online sales through various e-commerce platforms like Amazon.com, Inc. (NASDAQ: AMZN) and others are expected to significantly contribute to the industry growth.

The new product launches by the manufacturers to grab consumer attention are further boosting the industry growth. For instance, in August 2016, Unicharm Corporation (OTCMKTS: UNICY) launched SOFY panty liners for everyday use in India. The growing awareness drives by the major players in the region are further aiding the industry growth like Procter & Gamble Co (NYSE: PG) has launched Parivartan, a programme aimed at educating young girls about mensuration and hygiene across the schools in India. Such developments are expected to significantly contribute to the industry growth over the forecast period.

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Market Breakup by Product Type, Distribution Channel, and Region:

• Based on product type, the industry can be divided into sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others.

• The various distribution channels of feminine hygiene products include supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others.

• Region-wise, the global market for feminine hygiene products can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The industry is being driven by the rising awareness regarding the importance of hygiene and the growing initiatives towards breaking the taboos around menstruation. 

• The favourable government initiatives and the awareness drives organised by various organisations are also aiding the industry growth.  

• The rapid urbanisation and the escalating disposable incomes, particularly in developing nations, are further propelling the market growth. 

• The expanding retail sector, new product launches, and growing focus on product marketing are expected to significantly contribute to the industry growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for feminine hygiene products for the periods (2018-2023) and (2024-2032). 

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product types, distribution channels, and major regions of feminine hygiene products.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global feminine hygiene products market are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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