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With the growing culture of pet humanisation, dog owners have started treating their dogs as family members. Owing to this, the focus of the pet food industry has also shifted towards the health and wellness solutions. Additionally, product premiumisation has incited dog owners to demand for the best food products for their pets. Not only do they look up for flavours and taste but also demand products with high nutritional benefits, good quality ingredients and high manufacturing standards.
Currently, the dog food market represents a multibillion dollar business and the largest segment of the global pet care market. According to a new report by Expert Market Research, the global dog food market reached a value of US$ 54.08 Billion in 2023 and is further expected to reach US$ 85.69 Billion by 2032. The market growth can be accredited to a number of factors. With rising dog ownership in both developed and emerging markets, there has been a surge in the global demand for dog food. Moreover, increasing consumer awareness on the benefits of quality pet food has also facilitated the market growth. Some of the other growth inducing factors include rising disposable incomes, changing lifestyle, rapid urbanisation and product innovations.
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