Global Digital Content Creation Market to Grow at a CAGR of 12.50% During 2024-2032, Aided by the Increasing Digital Content Consumption and Growing SmartPhone and Social Media Penetration

The global digital content creation market is driven by the growing digital infrastructure, coupled with a surge in the number of smartphone users. The growing penetration of the internet is supporting the market for digital content creation. According to the World Bank, the number of individuals using the internet globally has increased from 40% in 2015 to 63% in 2021. In addition, the increasing adoption of 5G technology is paving the way for growth in digital content creation, with faster access and reduced latency.

In addition, significant adoption of social media globally is supporting digital content creation and is especially providing a boost to the short-form video content. Some of the most popular social media platforms are Facebook, WhatsApp, Instagram, YouTube, WeChat, and TikTok. About 4.95 billion people around the world use social media, with an average daily time spent totaling 2h 24m.

North America and the Asia Pacific are expected to hold a significant share of the global digital content creation market. The market is witnessing growth due to the rapid evolution of digital ecosystems and the expansion of social media platforms in these regions. The USA is home to several leading social media tool developers like Meta Platforms Inc (NASDAQ: META), Alphabet Inc. (NASDAQ: GOOG), and Twitter Inc., among others.

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Market Breakup by Component, Content Format, Deployment Type, Enterprise Size, End Use, and Region:

• The market is bifurcated into tools and services, based on component.

• Based on content format, the market is categorised into textual, graphical, video, audio, and others.

• Based on deployment type, the market is segmented into on-premise and cloud.

• The market is bifurcated into large enterprises, and small and medium enterprises, based on enterprise size.

• Based on end use, the market is segmented into hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, government, and others.

• Region-wise, the global market for digital content creation can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global market for digital content creation is being driven by the development of digital infrastructure and associated capabilities. Further, the expansion of 5G technology in various developed and developing countries is favouring the market growth.

• The growing adoption of social media is aiding the market, offering increased opportunities to brands to market their products and enhance their reach.

• The use of digital content including graphical, audio, and video format, to create brand awareness and reach the target audience is increasing across diverse industries including hospitality, retail, and others.

• North America and the Asia Pacific are expected to be the key markets for digital content creation, supported by a large number of smartphone and social media users.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for digital content creation for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the component, content format, deployment type, enterprise size, end-use, and major regions of digital content creation.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the digital content creation market are Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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