Global Cranberry Extract Market Expected to Grow at a Healthy Pace During 2024-2032, Driven by the Increasing Applications of the Product

The market for cranberry extract is being driven by the increasing application of the product, along with the rising consumer preference for the strong red pigment of cranberry extract. This is expected to garner large demand in the global market for cranberry extract. The powder segment within the product form holds the largest market share of cranberry extract. The market is further expanding due to extensive use of cranberry powder as a dietary supplement in the treatment of bladder infection. Some study claims that drinking cranberry juice can reduce the risk of recurrent UTIs in elderly people.

The cranberry extract industry is driven by the market expansion by the major key players. Artemis International, a major key player, is a supplier of berryceutical ingredients. In March 2020, the company signed a distribution agreement with Fruit d’Or to be the United States distributor of organic and conventional cranberry as well as blueberry ingredients. The primary product line will consist of cranberry seed powders, standardised proanthocyanidin whole cranberry powders, along with conventional and organic whole blueberry powders. This will help further the market growth of cranberry extract.

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Market Analysis by Source, Product Form, Application, Distribution Channel, and Region:

• The cranberry extract industry, on the basis of source, is bifurcated into organic and conventional.

• Based on product form, the industry is divided into liquid, dried, and powder.

• By application, the industry is segmented into food, beverages, pharmaceuticals, nutraceuticals, and cosmetic and personal care, among others.

• Based on distribution channel, the industry is categorised into direct and indirect.

• Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global cranberry extract industry is being driven by the rising demand for natural flavours and pigmenting agents.

• The market is further aided by the growing awareness about the benefits of using natural products, which is resulting in higher demand for cranberry extract products as opposed to artificial agents.

• Moreover, the market is being propelled by the changing lifestyles focused on using natural products.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for cranberry extract for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the sources, product forms, applications, distribution channels, and major regions of cranberry extract. 
• It gives an in-depth look at the regional price trends in the global market for cranberry extract.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

NOW foods Inc., Ethical Naturals Inc., Artemis International, Nature's Way Products LLC., Swisse Wellness Pty Ltd, and Langyuan Bio-Tech Co., Ltd, among others, are the key players in the global cranberry extract market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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