Global Coloured Contact Lenses Market to Grow at a CAGR of 8.9% During the Period 2024-2032, Driven by People’s Desire to Enhance the Appearance of their Eyes

Coloured lenses help people enhance their everyday look, or change the colour of their eyes for a party, function or other special occasions. The global coloured contact lenses market is likely to be driven by individuals’ desire to use coloured contact lenses for multiple reasons, including modifying their eye colour to fit their style, or match a dress or costume. People with eye injuries or scars (such as a ruptured iris or an irregular pupil) might resort to coloured contact lenses. It is also suggested that coloured contact lenses could help people with dyschromatopsia, or colour blindness. North America, Europe and Asia are expected to be key markets. Coloured contact lenses are available with or without lens power to correct nearsightedness, farsightedness or astigmatism.

Modern offerings are expected to drive the global coloured contact lenses market. For example, in 2019, Alcon announced the debut of DAILIES® COLORS contact lenses that combined the beauty of eye colour enhancement with the convenience of a daily disposable contact lens. The new line featured four colours – Mystic Blue, Mystic Gray, Mystic Hazel and Mystic Green. DAILIES® COLORS contact lenses were devised to make the eyes look bigger and brighter, and were a new tool with all the benefits of a daily disposable contact lens.

In 2018, Alcon launched the new AIR OPTIX® COLORS Gemstone Collection of contact lenses, a trio of colours including Amethyst, True Sapphire and Turquoise. The new colour palette offered consumers more ways to experiment with their eye colour to enhance their look. The company also introduced 2-packs of AIR OPTIX® COLORS contact lenses that were reasonably priced to make it expedient to try different colours.

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In 2020, Perfect Corp. partnered with Johnson & Johnson to introduce contact lens AR virtual try-on within its ACUVUE® flagship Taobao and WeChat mini programs. This was the first AR virtual try-on service for coloured contact lenses offered in Taobao and WeChat mini programs. Perfect Corp.’s advanced facial recognition technology accurately detected the position of the eyes and allowed for true-to-life AR virtual contact lens try-on. The service sought to offer customers a safe way to try different coloured contacts.

Qualimed offers a broad range of certified colour contact lenses, through the brand Desio®. Desio contact lenses are devised to blend with the individual’s natural eye colour to generate a more natural look. Desio lenses enable dark eyes to be lightened and bright eyes to be boosted.

Key Findings of the Report:

• The global coloured contact lenses market is expected to be driven by people’s desire to enhance the appearance of their eyes.

• Uses of coloured contact lenses in treating some medical conditions are likely to boost market growth.

• North America, Europe and Asia are projected to be key markets.

Market Analysis by Product Type, Material, Distribution Channel and Region:

• By product type, the market is segmented into Soft Contact Lenses, RGB Lenses and Hybrid Lenses.

• By material, the market is divided into Polymer and Hydrogel.

• By distribution channel, the market is classified into Optical Stores, Online Stores and Others.

• By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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