Global Beer Market Expected to Grow at a CAGR of 3% between 2024 and 2032.

The Asia Pacific region is the leading regional market for beer worldwide. This can be attributed to the rising innovation and premiumisation of beer in the region. The major producers of beer are the United States, China, Mexico, Brazil, and Germany. Germany celebrates the world’s largest beer festival, popularly known as Oktoberfest. The festival is a 16 to 18-day folk festival, which begins late September in Munich and is a lucrative occasion for the beer market growth in the country.

The beer market is also witnessing rapid growth in emerging markets, such as China, India, the Middle East and Africa, Latin America, and Eastern Europe. Anheuser-Busch InBev (NYSE: BUD) is the biggest brewer across the globe. In Feb 2021, the company announced its plan to expand its beer market in India, specifically targeting the premium segment. India presents a lucrative growth opportunity for the company, with its high concentration of millennial population and the growing penetration of bars and pubs in the country. The market is anticipated to further grow in the country, owing to the inflating incomes and changing lifestyles.

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Market Analysis by Product Type, Packaging, Production, Alcohol Content, Flavour, Distribution Channel, and Region:

• The global beer market, based on product type, is divided into standard lager, premium lager, specialty beer, and others.
• Based on packaging, the industry is divided into glass, PET bottle, metal can, and others.
• On the basis of production, the market is categorised into macro-brewery, micro-brewery, and others.
• On the basis of alcohol content, the industry is divided into high, low, and alcohol free beer.
• By flavour, the market is bifurcated into unflavoured and flavoured.
• On the basis of the distribution channel, the market is divided into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
• Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of The Report:

• The global beer market is driven by the premiumisation of beer across the globe.
• The launch of new flavours, such as blueberry, strawberry, peach, chocolate, and lemon, is expanding the consumer base for beer, further aiding the market growth.
• Several international brands are making investments into the industry and, as a result, further propelling the market growth.
• The rising number of young consumers inclined towards drinking beer is accelerating the market growth.
• Other factors enhancing the market growth are lifestyle changes and an increase in disposable incomes. 

Key Offerings of the Report:

• The EMR report gives an overview of the global beer market for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types, packaging, production, alcohol content, flavours, distribution channels, and regional markets of beer. 
• It gives an in-depth look at price trends in the global beer market.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter's Five Forces models.

Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others, are the key players in the global beer market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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