Global Amaranth Market to Grow at a CAGR of 11.10% in the Forecast Period 2024-2032, Aided by the Rising Demand for Healthier Food Alternatives

Amaranth refers to a variety of short-lived species of plants cultivated chiefly as pseudocereals and leafy vegetables. The plant's leaves are widely consumed in countries across Africa, the Caribbean, India, and China. In India, amaranth grains are commonly called Rajgira, Rajagra or Ramdana. In the southern parts of India, amaranth leaves are commonly consumed as leafy green vegetables. These leaves are high in iron and calcium, and contain trace minerals.

Amaranth oil, which contains squalene and omega-3, -6, and -9 fatty acids, is thought to have antioxidant, anti-inflammatory, and anti-aging properties. When applied topically, it is thought to have therapeutic effects. An increase in demand from the cosmetics industry for natural ingredient-based beauty products is expected.

With the development of sustainable value chains for grain amaranth (from field cultivation to the production of various value-added products), as well as an understanding of its numerous health benefits, it may be possible to make an impact on millions of rural and poor urban households in developing countries where malnutrition is prevalent and has serious consequences for health. This indicates that amaranth may be an economically viable but underutilized crop with significant potential for development.

As with any other cereal, the amaranth grain requires post-harvest management methods to ensure its viability, nutritional content, and market value. Post-harvest grain management often entails harvesting, field drying, threshing and cleaning, as well as extra drying, storage, and processing. These few processes must be carried out meticulously if grain losses are to be minimized.

Crop harvesting is primarily done manually in developing countries using sickles, knives, and cutters. However, in developed countries, combined harvesters are more commonly used. Harvest timing and method are critical factors in determining harvesting losses. Early harvesting with a high moisture content increases the expense of drying the crop and makes it susceptible to mould growth if not dried properly. This may result in a high percentage of broken grains and low milling yields.

Amaranth is consumed both as grain as well as vegetable. Freshly selected amaranth leaves can be eaten raw in salads or cooked with a variety of other ingredients, including meat, fish, cucurbit seeds, groundnut oil, or palm oil. It is possible to eat cooked green leaves as a side dish or as an ingredient in soups. The seeds and leaves of amaranth can also be used to make baby and toddler food. Amaranth seed is a common Mexican snack, often combined with puffed rice or chocolate.

Protein (including all nine essential amino acids), iron, manganese, magnesium, phosphorus, vitamins A and C, fibre and antioxidants are found in rich quantities in amaranth. While amaranth is native to Mesoamerica, it is grown in India, China, Southeast Asia, West Africa and the Caribbean. A variety of health advantages have been linked to amaranth, including reduced inflammation, lower cholesterol, weight loss, and improved cognitive function.

Celiac disease is a widely known ailment affecting genetically predisposed individuals. People suffering from Celiac disease experience small intestinal damage due to gluten ingestion. Nearly 1% people are estimated to be affected by Celiac disease globally. Amaranth seed, being gluten-free, may be a nutritious alternative for individuals suffering from this kind of food allergy. Thus, health-conscious consumers seeking healthier, nutritious and gluten-free food alternatives are likely to drive the amaranth market. Amaranth flour is used to make bread, cakes, muffins, pancakes, cookies, dumplings, crepes, noodles, pastas, and crackers.

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Key Findings of the Report

• Increasing demand for healthier food alternatives and applications in the cosmetic sector are likely to drive the global amaranth market.
• USA, Mexico, Europe and the Asia Pacific are expected to be key markets.
• Small farmers could benefit economically from amaranth cultivation, provided assured local sale of the produce.

Global Amaranth Market Segmentation

By product, the global amaranth market is segmented into:

• Amaranth Seeds
• Amaranth Oil
• Amaranth Leaves
• Amaranth Flour

By application, the global amaranth market is classified into:

• Food and Beverage 
• Pharmaceutical
• Personal Care
• Others

By region, the global amaranth market is segmented into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

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