Global Alternative Sweetener Market to Grow at a CAGR of 5.0% During the Period 2024-2032, Driven by Demand for Healthier Alternatives to Sugar

The global alternative sweetener market is expected to be driven by rising demand for alternative sweeteners in light of increasing incidence and prevalence of obesity and its consequences, negative effects of high energy diets with low levels of physical activity, and growing awareness of the negative effects of high intake of free sugars. Growing health concerns about over-consumption of sugars in the modern diet are likely to stimulate the market. North America, Europe and Asia are expected to be key markets.

Leading companies seek to offer various alternative sweetening solutions. For example, in 2017, Archer Daniels Midland Company (ADM) launched two new sweetener brands - SweetRight stevia and VerySweet monk fruit - to the market. The products, sourced through ADM’s partnership with GLG Life Tech Corporation, offered food and beverage product developers the advantages of stevia and monk fruit, and access to ADM’s extensive ingredient portfolio, formulations expertise and blending capacities. Through the expansion of their high-potency sweetener portfolio, the company sought to fulfil growing demand for natural, lower calorie, ‘no added sugars’ foods and beverages.

In 2017, Ajinomoto’s zero-calorie sweetener, advantame, was approved in Canada. With its clean, sugar-like taste, functionality and cost effectiveness, advantame could be employed to replace caloric sweeteners and other high-potency sweeteners in foods and beverages while maintaining or enhancing the flavour profile. Advantame was now approved as a sweetener in the United States, Mexico, Canada, Japan, Europe, Australia, New Zealand, Israel, Singapore and Turkey. The latest approval brought the number of countries where advantame could be used in foods to thirty-nine.

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In 2020, Ajinomoto Co., Inc. launched industrial-use Stevia sweetener AJISWEET™ RA for manufacturers of beverages, confectioneries and other products in the United States. Due to rising consumer health consciousness and introduction of taxes on sugar-sweetened beverages in various countries, the global market for high-intensity sweeteners (HIS) witnessed growth and needs for sweeteners were diversifying. The market for stevia saw rapid growth, but stevia was reported to leave a bitter aftertaste and off-flavours. Ajinomoto Co. partnered with Morita Kagaku Kogyo Co., Ltd., to launch AJISWEET™ RA, a stevia sweetener with superior taste quality, in the USA. AJISWEET™ RA had less bitterness and off-flavours which would help resolve taste issues that food and beverage manufacturers faced with stevia sweeteners.

In 2020, Tate & Lyle PLC (Tate & Lyle) announced the launch of SWEETENER-VANTAGE™ Expert Systems, a set of novel and innovative sweetener solution design tools, along with an education programme, designed to help formulators create sugar-reduced food and drink using low calorie sweeteners. Developed in response to customers’ demand for more predictive tools to aid product performance and decrease development time, SWEETENER-VANTAGE™ Expert Systems sought to enable formulators to more efficiently solve their formulation challenges.

In 2019, Tate & Lyle PLC (Tate & Lyle) showcased some new additions to its growing stevia platform at the Food Ingredients Europe show in Paris. Visitors were able to sample products manufactured with Tate & Lyle’s portfolio of stevia-based ingredients, developed in partnership with Sweet Green Fields, including Zolesse™ Natural Flavour.

In 2020, Ingredion launched its first polyol sweetener, ERYSTA® Erythritol. The sweetener enabled manufacturers to decrease or replace sugar to achieve nutrition-related claims, such as ‘no added sugar’ or ‘calorie-reduced’, in several applications. ERYSTA® Erythritol supported functional build back and sweetness when sugar was removed in products including ice cream, desserts and chocolate confectionery, while offering consumers with the mouthfeel and texture that they expected in their favourite products. Other applications included baked goods, beverages and fruit preparations.

Key Findings of the Report:

• With a growing number of consumers looking to reduce sugar intake and seek healthier alternatives, the global alternative sweetener market is expected to grow.

• Increasing number of offerings with various health benefits and reduced calories are likely to stimulate the market.

• North America, Europe and Asia are projected to be key markets.

Market Analysis by Product, Source, Application and Region:

• By product, the market is segmented into High Intensity Sweetener (HIS), Low Intensity Sweetener (LIS) and High Fructose Syrup (HFS).

• By source, the market is divided into Natural and Synthetic.

• By application, the market is classified into Food and Beverages, Pharmaceuticals and Others.

• By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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