The use of alkaline batteries in everyday gadgets such as alarm clocks, electric shavers, remote controls, radios, etc., and the need to periodically replace such batteries are key drivers of the global alkaline battery market. Further, alkaline batteries are considered environmentally friendly and give reasonable performance at affordable prices. These features are added reasons for their popularity. With North America and Europe being key markets, Asia Pacific and Latin America signify considerable market potential as these regions witness a shift from carbon-zinc batteries. Alkaline battery use has also increased in the Middle East and Africa. Alkaline batteries are widely used in developed regions such as the USA and the nations of Western Europe, creating a steady demand. Emerging economies including China, Russia and Poland are markets with significant potential. However, primary lithium battery chemistry and rechargeable chemistries may restrict the alkaline battery market. In many high-drain consumer applications, nickel metal hydride (NiMH) rechargeable batteries are replacing alkaline batteries. Further, devices today are increasingly employing built-in battery systems (such as rechargeable hearing aids), especially in developed markets, which could have a negative effect on alkaline battery demand.
In alkaline batteries, zinc is used on the anode while manganese dioxide is used on the cathode. Designed to replace the dry cell, alkaline batteries use an alkaline electrolyte, primarily potassium hydroxide or ammonium chloride. While some alkaline batteries are rechargeable, most of them are not.
Alkaline batteries offer a longer shelf-life (five to ten years) as compared to conventional zinc-carbon batteries. The most prevalent primary battery chemistry, alkaline batteries account for over half of the primary battery market. Manganese dioxide's higher purity and activity enable alkaline batteries to perform better than carbon zinc batteries. Alkaline batteries are suitable across applications because they have a higher energy density than carbon-zinc batteries, a low discharge rate with a shelf life of nearly ten years, efficiency in low-drain, medium-drain, and high-drain applications, and improved performance over a wide temperature range, which allows them to be used in cold conditions. Alkaline batteries work well in low-drain applications, and with low replacement rates. Flashlights, portable radios, alarm clocks, remote controls, and toys are examples of low-drain applications. Currently, the alkaline battery market is dominated by low-drain applications.
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