Press Release
Press Release
According to a new report by EMR titled, ‘Global A2P Messaging Market Report and Forecast 2024-2032’, the global A2P messaging market reached a value of more than USD 69.09 billion in 2023. The industry is further expected to grow at a CAGR of 3.50% in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.
The surge in A2P message traffic and the need to protect messages from illegal access has provided A2P messaging manufacturers with new options. With the increased use of online services around the world, A2P traffic is expected to increase after the pandemic. For catering to the growing number of mobile subscribers around the world, messaging services are widely used by a large customer base in entertainment and social media. The rising focus on mobile health is the main factor that is contributing to the growth of the digital health sector, thereby augmenting the growth of the A2P messaging market. Additionally, the growing facilities of buying goods from the online platform are also boosting the application of the A2P SMS in the retail sector. The rise in demand for A2P messaging in BFSI sector, while accessing banking data through online mobile devices from a different location, is expected to boost the A2P messaging in BFSI market growth in future. A rise in the growth of mobile subscribers, increase in benefits in internal and external communications, the proliferation of mobile payments, and growth in employment of A2P messaging in various end user industries are expected to drive the market growth in the future.
Different companies are collaborating with network operators to provide customer engagement solutions for enterprises. Companies are investing in advanced messaging solutions to support with uninterrupted delivery of messages. For example, Twilio (NYSE: TWLO) paid USD 3.2 billion for Segment, the market-leading customer data platform, in November 2020. With this acquisition, developers and organisations now have access to the world's most advanced cloud communications platform for managing client communications such as SMS, messaging, voice, video, email, and the Internet of Things (IoT).
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The major players in the global A2P messaging industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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