The Europe food fortification premix market is being driven by the mandatory as well as voluntary fortification of certain commonly consumed food items across certain European countries which are still facing micronutrient deficiency. While most countries in Europe do not require compulsory programs for mass food fortification, certain countries are still falling short on vitamin and mineral intake. The lack of nutrients like folic acid might lead to neural tube defects like spina bifida affecting the foetal spinal column. Thus, with wheat being a commonly consumed grain in the continent in the form of bread and pasta, the grain is the most commonly fortified in the European countries. Currently, 30% of the global industrially milled flour production is fortified, and its fortification saw an increase of 2 million metric tons in 2017, as compared to 2016. In the United Kingdom, wheat flour has been fortified with iron and other minerals since the 1940s. The country is also looking to implement the fortification of wheat flour with folic acid. Turkmenistan and Uzbekistan have fully implemented mandatory programs for wheat flour fortification. Switzerland, on the other hand, voluntarily fortifies almost 250 food items with folic acid.
While the food fortification premix market is aided by the fortification of certain food items in some European countries, the stringent rules to prevent over fortification of staples on the continent might restrict the market growth in the food staples sector. However, the growing demand for functional and nutritionally-enriched foods and beverages on the continent will aid the food fortification premix market growth in Europe. SternVitamin, a key player in the market, recently launched a water-based nutrient-enriched premix with a natural ‘dark berry’ flavour and added organic agave syrup powder to provide sweetness. The premix is aimed at vegans to meet specific nutrient requirements which cannot be met with their restricted diet like vitamin B12 which occurs naturally in recommended quantities only in animals. The premix by SternVitamin is also capitalising on a fast-growing beverage segment on the continent, i.e., nutrient-enriched drinks.
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Market Analysis by Types, Forms, Applications, and Regions:
- Vitamin premix, mineral premix, and vitamin and mineral premix, among others, are the common premixes available for food fortification.
- Food fortification premixes can be divided by form into powder and liquid.
- Sports nutrition and dietary supplements, infant and early nutrition, processed foods, beverages, and food staples are the common application sectors for these premixes.
- The report gives an overview of the global market, looking into regions like North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.
Key Findings of the Report:
- The increasing health awareness among the younger consumer and high-income earners is driving the Europe food fortification premix market.
- The market is aided by the rising demand for convenient and nutritious food due to busier lifestyles.
- The growing sports nutrition sector is providing further impetus to the food fortification premix market growth in Europe.
- The increasing demand for healthier and value-added baked goods is driving the market in the continent.
- Germany, United Kingdom, and Spain are the significant premix markets for food fortification in Europe.
- The market is aided by the rise in demand for functional beverages like vitamin water, especially in countries like Germany.
Key Offerings of the Report:
- The EMR report offers the historical (2018-2023) as well as forecasted (2024-2032) market information for the types, forms, and application sectors of food fortification premix in the global as well as Europe market.
- The report gives an analysis of the global trade data by looking into the value and volume of the major exporting and importing countries.
- It also provides an in-depth look into the price trends of the various food fortification premix types in Europe for the periods (2018-2023) and (2024-2032).
Royal DSM N.V. (Fortitech Premixes), Glanbia, Plc, SternVitamin GmbH & Co. KG, Vitablend Nederland B.V., Jubilant Life Sciences, Prinova Europe Limited, Corbion Group Netherlands B.V., and Barentz B.V. are the major players in the Europe food fortification premix market as identified by EMR. The report by EMR looks into the market share, capacity, and latest developments of these key players like mergers and acquisitions, capacity expansions, and plant turnarounds.
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