Australia Whey Protein Market to Grow at a CAGR of 10.7% During 2024-2032, Aided by the Increasing Demand for Sports Nutrition Products

The Australia whey protein market growth is being fuelled by the strong athlete culture in the country and the rising demand for sports nutrition products. Whey protein is derived from milk during cheese production and is a popular dietary supplement, renowned for its complete amino acid profile that is essential for muscle growth and repair. It offers vital amino acids, vitamins, and minerals, supporting various bodily functions. The consumption of whey protein helps regulate blood sugar levels and prevents muscle loss.

Table: Different Types of Protein Comparative Analysis

With the growing demand for convenient food options and hectic work schedules of the young population, Australians are spending less time on food preparation and demanding nutrient-rich supplements such as whey protein. Such supplements serve as a convenient source of protein, addressing the need for increased nutrition intake.

There is an increasing demand for electrolyte-rich beverages among athletes. Such beverages are enriched with whey protein and support instant rehydration, which is crucial for replenishing fluids lost during rigorous training sessions. As Australia is renowned for its vibrant sports culture, spanning swimming, rugby, and cricket, the sales of protein-rich food and beverages are rising.

The growing rates of obesity and rising health consciousness are prompting key players such as Kerry Group (OTCMKTS: KRYAY) to manufacture naturally healthy drinks that can promote weight loss. Moreover, the rising accessibility to whey protein on e-commerce channels is expected to fuel the market growth in the coming years.

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Market Breakup by Type and Application:

• The market is segmented based on type into whey protein isolates (WPI), whey protein concentrates (WPC), and whey protein hydrolysates (WPH).

• Based on application, the market can be divided into sports nutrition, dietary supplements, infant formula, food additives, and beverages, among others.

Key Findings of the Report:

• The Australia whey protein market expansion is being driven by increasing demand for dairy ingredients and protein-rich sports nutrition among young consumers.

• A heightened fitness awareness and a desire for immunity support have boosted whey protein demand in urban areas. This trend is reflected in the growing popularity of whey-based sports beverages, specialised nutritional drinks, and snack bars tailored to enhance athletic performance among muscle and fitness enthusiasts.

• The market has seen increased demand for personal care for weight management and beauty products. The ISSN recommends milk-based proteins over plant-based ones, further boosting whey protein's popularity. Whey protein is absorbed faster than beef, enhancing muscle protein synthesis.

• The high branched-chain amino acid (BCAA) content in whey protein stimulates muscle protein synthesis, as noted by the NCBI. Additionally, ongoing R&D on whey protein's role in sports nutrition is expected to drive the market growth in the coming years.

Key Offerings of the Report:

• The EMR report gives an overview of the Australia whey protein market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the types and applications of twhey protein in Australia.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Australia whey protein market are Glanbia plc, LACTALIS Ingredients, Royal FrieslandCampina N.V., Fonterra Co-Operative Group Limited, Kerry Group plc, Bioflex Nutrition Pty Ltd., Stillone Investment Group Pty Ltd. (Protein Supplies Australia), Noumi Limited, Saputo Inc., and Australian Natural Protein Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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