Global Augmented Analytics Market to Grow at a CAGR of 28.6% between 2024 and 2032

The global augmented analytics market is driven by the rising need for the democratization of analytics and high productivity. The augmented analytics through the aid of tools that support advanced technologies like natural language generation and machine learning has propelled the process of digital transformation in organisations. With the rise in the amount as well as the complexity of the data every year, the demand for advanced tools like augmented analytics used to derive valuable insights has also increased.

With the projected robust growth of the market, key players in the industry are expanding and diversifying their portfolio. In October 2020, Salesforce (NYSE: CRM) launched Lightning Order Management, which effortlessly connects and automatizes the complete commerce order process. This product will help incorporate commerce, customer service, and fulfilment services, enabling companies to offer an easy and convenient shopping experience for customer satisfaction. In June 2020, Oracle Corporation (NYSE: ORCL), another key player in the augmented analytics market, launched Oracle Analytics, a new, customer-based technology, which will incorporate data, applications, and analytics, and will look into the needs of analysts, business users, and IT.

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Market Analysis by Components, Organization Size, Deployment Type, Vertical, and Region:

• The components of augmented analytics are broadly divided into software and services.

• On the basis of organisation size, the market is divided into large enterprises and small and medium-sized enterprises.

• The market is segmented on the basis of deployment size into on-premises and cloud.

• On the basis of vertical, the market is divided into banking, financial services, and insurance, telecom and IT, retail and consumer goods, healthcare and life sciences, manufacturing, government and defense, energy and utilities, transportation and logistics, and media and entertainment, among others.

• The global augmented analytics industry has its markets in North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of The Report:

• The global augmented analytics market is driven by the growing incorporation of artificial intelligence systems and machine learning into analytics systems.

• The increasing amount of complex business data, coupled with the increasing implementation of analytics tools and advanced business intelligence, is aiding the growth of the market.

• The market is being propelled by the rise in the need to make the work easier for business users and citizen data scientists. 

• The growing need for accelerated productivity of business processes is providing further impetus for market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global augmented analytics market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the components, organization size, deployment type, vertical, and regional markets of augmented analytics.

Salesforce.com, Inc., SAP Analytics Cloud, Microsoft Corporation, Oracle Corporation, Tableau Software, and MicroStrategy Incorporated, among others, are key players in the global augmented analytics market as identified by EMR. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

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