Matcha Green Tea Biscuits Manufacturing Plant Project Report 2025

Matcha green tea is renowned for its health benefits, which significantly contribute to its growing popularity. It is rich in antioxidants, particularly catechins like EGCG, which are linked to improved metabolism, reduced risk of chronic diseases, and enhanced cognitive function. Consumers are increasingly become aware of the negative impacts of sugary snacks and beverages, which is prompting a shift towards healthier alternatives like matcha biscuits. This trend is particularly strong among younger demographics, such as Millennials and Generation Z, who prioritise wellness and nutrition in their dietary choices.

Other elements to consider while establishing a matcha green tea biscuits plant include raw material sourcing, workforce planning, and packaging. The production of matcha green tea biscuits relies on several key raw materials that contribute to their unique flavour, texture, and health benefits. The star ingredient is matcha green tea powder, which is made from finely ground green tea leaves. The base for the biscuits typically consists of all-purpose flour and some recipes may incorporate whole wheat flours to boost nutritional value. Sugars, including granulated and brown sugar, are essential for sweetness and moisture. Fats such as unsalted butter or coconut oil contribute richness and tenderness to the biscuits, while eggs serve as a binding agent. Leavening agents like baking powder or baking soda are included to help the biscuits rise. Flavourings such as salt and vanilla extract may be added to complement the earthy tones of matcha.

Moreover, to help stakeholders determine the economics of a matcha green tea biscuits plant, project funding, capital investments, and operating expenses are analyzed. Projections for income and expenditure, along with a detailed breakdown of fixed and variable costs, direct and indirect expenses, and profit and loss analysis, enable stakeholders to comprehend the financial health and sustainability of a business. These projections serve as a strategic tool for evaluating future profitability, assessing cash flow needs, and identifying potential financial risks.

About Matcha Green Tea Biscuits

Matcha green tea biscuits are delightful treats combining the earthy, slightly sweet flavour of matcha with the crisp texture of a biscuit. These biscuits are often enjoyed with tea or as a snack. Matcha is a finely ground powder of specially grown and processed green tea leaves, originated in China during the Tang Dynasty and later gained popularity in Japan by Zen Buddhists in the 12th century. Today, matcha is celebrated worldwide for its unique taste and health benefits.

Properties of Matcha Green Tea Biscuits

Matcha green tea biscuits have a vibrant green colour and crisp texture. Physically, they are typically round and have a slightly crumbly consistency. Chemically, they contain catechins, particularly epigallocatechin gallate (EGCG), which are powerful antioxidants. The biscuits also have a high chlorophyll content, giving them their distinctive green hue. Additionally, they contain L-theanine, an amino acid that promotes relaxation without drowsiness. Each biscuit typically contains around 170 calories and has approximately 2 tablespoons of matcha powder.

Manufacturing Process of Matcha Green Tea Biscuits

The production process of matcha green tea biscuits begins with the cultivation of tea plants, which are shaded to enhance chlorophyll and amino acid content. The youngest leaves are hand-picked, steamed to prevent oxidation, dried, and ground into fine matcha powder. This matcha powder, along with other raw ingredients like flour, sugar, butter, and eggs, is mixed to form a dough. The dough is then shaped into biscuits and baked at the required temperature. After baking, the biscuits are cooled, packaged, and distributed to retailers for sale.

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Applications and Drivers of Matcha Green Tea Biscuits

The market for matcha green tea biscuits is driven by increasing consumer demand for healthy and functional snacks, as well as the growing popularity of Japanese cuisine. Applications of these biscuits span various sectors, including food processing, where they are used in desserts and snacks, and the beverage industry, where they complement matcha tea products. For example, companies like Meiji and Nestlé have recently introduced matcha-flavoured biscuits to cater to health-conscious consumers. Additionally, the rise of online sales channels has made these products more accessible globally, further supporting market’s growth and development.

Key Features of the Matcha Green Tea Biscuits Production Cost Report

A detailed overview of production cost analysis that evaluates the manufacturing process of matcha green tea biscuits is crucial for stakeholders considering entry into this sector. Furthermore, stakeholders can make informed decisions based on the latest economic data, technological innovations, production process, requirements of raw materials, utility and operating costs, capital investments by major players, pricing strategies, and profit margins. For instance, Japan's status as the leading producer of matcha is significantly impacting matcha green tea biscuit makers. With Japan producing around 9,400 tons of matcha annually and exporting only 2-3% of it, manufacturers outside Japan face challenges in sourcing high-quality matcha. This limited availability can drive up prices for matcha ingredients used in biscuits, potentially increasing production costs for companies reliant on authentic Japanese matcha. Additionally, as China's matcha production attempts to replicate Japanese methods, biscuit makers may find opportunities to diversify their ingredient sourcing. This landscape will continue to influence product development strategies, pricing models, and marketing approaches within the matcha green tea biscuit sector.

Below are the sections that further detail the comprehensive scope of the prefeasibility report for a matcha green tea biscuits production plant:

Market Dynamics and Trends: Factors such as growing popularity of plant-based diets are significantly affecting market conditions in the matcha green tea biscuits sector.In 2024, approximately 79 million people worldwide identify as vegan and, in the U.S., plant-based food sales have been rising since 2018. As more consumers seek out nutritious and convenient snacks, matcha green tea biscuits are well-positioned to capitalise on this trend. Understanding these factors helps businesses align their production plans with demands and trends in the matcha green tea biscuits market.

Profiling of Key Industry Players: Leading manufacturers like Nestlé S.A., Unilever PLC, and ITO EN Ltd, among others are included in the matcha green tea biscuits market report. Recently, companies have been focusing on product innovations to strengthen their market position. For example, in January 2022, Aiya Co. Ltd. launched a line of organic ceremonial matcha-infused teas, showcasing innovation in matcha products. Brands like Kookie Cat have also launched vegan matcha biscuits.

Economic Analysis: Capital expenditure (CAPEX) analysis provides stakeholders the knowledge about required investments in advanced technologies, efficient machinery, and necessary infrastructure. Investing in high-capacity mixing equipment, such as a continuous mixer or high-shear mixer, can improve production efficiency by 20-30%. Investing in energy-efficient systems, such as combined heat and power (CHP) systems could reduce energy consumption by up to 30%, as these systems use waste heat from production processes to generate electricity and provide heating. 

Historical, Current, and Forecasted Price Trends

Fluctuations in matcha green tea biscuit prices are influenced by key factors such as the costs of essential raw materials, particularly matcha green tea powder, flour, sugar, and fats. The premium quality of matcha, primarily sourced from Japan, contributes to higher prices due to limited exports. Additionally, rising costs of flour and sugar due to global market conditions can impact production expenses, ultimately affecting retail prices of matcha green tea biscuits.

Financial Investment Overview for Matcha Green Tea Biscuits Manufacturing Facility

Establishing a matcha green tea biscuits manufacturing facility requires a comprehensive financial investment that encompasses various elements critical to the project's success. The following sections detail these components:

• Labour: Personnel costs must be factored in, covering wages for skilled and unskilled workers involved in production and administration.
• Packaging: Expenses related to packaging materials and processes are crucial, as they ensure the product is safely transported and presented to customers.
• Utilities: Key utilities needed to produce matcha green tea biscuits, such as electricity, steam, and process water along with their cost assessments help investors to develop more accurate financial models and budget forecasts, ultimately enhancing profitability. In matcha green tea biscuits market, energy costs are significant, typically representing around 10-15% of operating expenses. This includes electricity and water necessary for the manufacturing processes.
• Transportation: Costs analysis associated with the logistics of delivering raw materials to the facility and distributing finished products to markets enable investors to select suitable location for manufacturing facilities, improve supply chain strategies, and negotiate better terms with suppliers and distributors.
• Land Acquisition: The purchase or lease of land for the facility is a substantial upfront investment as it aids stakeholders identify areas with lower land acquisition costs and favourable zoning regulations, ultimately reducing initial capital expenditures.
• Construction: Building the manufacturing plant involves significant capital expenditure, including site preparation, construction materials, and labour.
• Machinery: Investment in specialized machinery for mixing, foaming, and curing processes is essential for efficient production.

Profit Margins and Pricing Strategies

Projected profit margins and effective product pricing strategies improve overall profitability. Manufacturers might target a profit margin of around 20-30%, achieved through strategic pricing based on raw material costs and prevailing market demand. Effective pricing strategies should consider fluctuations in raw material prices and competitive positioning within the market.

Key Questions Addressed:

• What are the detailed unit operations for matcha green tea biscuits production?
• Who are major technology licensors with their process evaluation?
• How are raw materials or catchem procured and what are their cost implications?
• What utilities are essential for production and what will they cost?
• What are the labour requirements and how does this affect operational costs?
• What packaging solutions are optimal for cost and efficiency?
• What logistical arrangements are necessary for efficient product distribution?
• What are the estimated land and construction costs for a new matcha green tea biscuits plant?
• How can profitability be maximised in the matcha green tea biscuits market?
• What pricing strategy should be adopted for matcha green tea biscuits to remain competitive?

This prefeasibility report aims to equip potential investors and existing manufacturers with crucial insights to make informed decisions in the matcha green tea biscuits industry.