Global Tissue Paper Market: Top 9 Manufacturers & Wholesale Supply (2024)

The global tissue paper market was valued at USD 36.80 Billion in 2024. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034. As per the analysis by Expert Market Research, the market is expected to be driven by rising hygiene consciousness.

Rising hygiene standards in Asian countries as well as nations in Latin America, and the Middle East, and Africa are driving the demand for tissues. Additionally, factors such as steady economic growth, population expansion, and fast-growing middle classes from the emerging nations are aiding the tissue paper market growth. Flushable and biodegradable tissues are rising in popularity among consumers owing to rising eco-consciousness. Tissue manufacturers are adopting a holistic approach to sustainability by reducing the amount of product packaging. Additionally, they are enhancing the recyclability of necessary packaging materials. This is necessary as consumers are demanding products with recyclable and sustainably produced packaging.

Technological innovation in the tissue paper market is enhancing the efficiency of tissue production. The adoption of automation, and remote-controlled tissue production machines is helping manufacturers meet the consumer’s needs. Manufacturers of tissues are also working towards reducing basis weight in tissue while maintaining its strength, bulk, and diameter.

Tissue Industry Growth: April 2024 Global Company Updates

In April 2024, Fine Hygienic Holding achieved a 24-hour continuous tissue production milestone at Al Nakheel Paper Mill, Abu Dhabi. This achievement boosts efficiency reinforces its leadership in high-quality tissue products and underscores its commitment to innovation and operational excellence in the hygiene sector, setting a new benchmark in tissue paper manufacturing.

In April 2024, Valmet announced an agreement to supply a new tissue production line to Crown Paper Mill’s plant in Saudi Arabia. This deal facilitates increased manufacturing capacity, enabling the production of high-quality tissue products. Additionally, the project supports the region’s growing demand for hygiene products and enhances operational efficiency in the tissue industry.

In March 2024, APRIL Group announced the acquisition of a controlling stake in Origami, one of India’s leading consumer tissue products companies. This agreement facilitates APRIL Group’s expansion in the Indian hygiene products market, strengthening its presence in the region. Additionally, the partnership aims to enhance production capabilities and introduce sustainable tissue solutions to meet growing consumer demand.

In April 2024, Who Gives a Crap launched an eco-friendly bamboo toilet paper line, reinforcing its commitment to sustainability. This initiative facilitates reduced environmental impact by using fast-growing bamboo as a renewable alternative to traditional paper. Additionally, the brand continues to support global sanitation projects, dedicating profits to improving hygiene access worldwide.

Global Tissue Paper Suppliers: Top 9 Manufacturers & Wholesale Options

1. Kimberly-Clark

Kimberly-Clark Corporation manufactures personal care products, including diapers, baby wipes, facial tissues, paper towels, napkins, and soaps, among others. The company markets its products under its brands Kleenex, Kotex, Thinx, Andrex, Scott, Huggies, Depend, Cottonelle, and WypAll to its customers in 175 countries. Around 25% of the global population uses the company’s products. Its brand Kleenex is a producer of tissues. The company sells its products via mass merchandisers, supermarkets, drugstores, department stores, and e-commerce. Kimberly-Clark has a business presence in Europe, the Americas, the Middle East and Africa and Asia-Pacific.

2. Essity Aktiebolag

Essity Aktiebolag is a global hygiene and health company providing sustainable solutions to customers. The company’s net sales in 2022 amounted to around EUR 15 billion. Essity’s leading tissue brands include Familia, Colhogar, Cushelle, Edet, Favority, Lotus, Zewa, and Velvet, among others. The company’s brands cater to the hygiene and health needs of one billion people in 150 countries daily.

3. Hengan International Group Company Ltd.

Hengan International Group Company Ltd. owns over 1,000 brands worldwide selling consumer products, including women's sanitary napkins, baby diapers, and household tissues to more than 2 billion people. The company owns 35 production companies and a network of 535 sales branches established domestically and overseas. Hengan’s products are exported to 63 countries and regions globally. The company’s popular tissue brands include Hearttex, Space7, Anerle, ElderJoy, and H'yeas, among others.

4. Asia Pulp & Paper (APP) Sinar Mas

The Asia Pulp & Paper (APP) Group manufactures tissue, packaging, and paper for its customers globally. The company has an annual combined production and converting capacity of more than 19 million tons per annum. APP markets its products in over 150 countries globally. The company’s brands producing tissues include, Paseo, Livi, Nice, and Toply.

5. Georgia-Pacific LLC

Georgia-Pacific provides packaging and consumer goods to support consumer’s daily routines. A few of the company’s popular household brands include Quilted Northern® bath tissue, Brawny® paper towels, and Dixie® cups. Georgia-Pacific provides customers with commercial tissues, including facial and door tissues. The company has over 150 global locations.  Further, Georgia-Pacific is part of Koch Industries’ group of companies.

6. Procter and Gamble Co.

Procter and Gamble Co. (P&G) provides high-quality and superior-performance products for the cleaning, health, and hygiene needs of consumers, globally. The company provides its customers a range of tissue products including bathroom tissues, flushable wipes, and everyday facial tissues via its brands Charmin ® and Puffs ®. Additionally, the company provides paper towels and napkins via its Bounty brand.

7. CMPC

CMPC is a global company delivering products made from natural fibres, certified plantations, and recyclable materials. The company’s packaging papers, and tissue products are consumed in over 45 countries, across the globe. The company has a commercial and industrial presence in 12 countries, globally and operates 46 manufacturing plants. The company’s tissue paper products include toilet paper, paper towels, napkins, and handkerchiefs.

8. Soffass S.p.a

Soffass S.p.a is a provider of tissue paper products for a range of household and personal care applications. For instance, it provides kitchen paper and napkins, toilet paper, handkerchiefs, and disposable towels. The company is part of the Sofidel Group, engaged in the production and distribution of tissues for hygienic and domestic use.

9. Unicharm Corporation

Unicharm Corporation is engaged in the production and sales of pet care, feminine care, baby and childcare, and kirei care products, as well as food-packaging materials. Unicharm’s Moony brand produces baby wipes and hands and mouth wet tissues for babies while its Silcot brand provides wet tissues that are either alcohol-type, non-alcohol types, or water-based.