Top 12 Leading Companies in the Global Laundry Detergent Market

The global laundry detergents market reached a value of about USD 73.69 billion in 2024. The market is projected to grow at a CAGR of 4.10% in the forecast period of 2025-2034 to reach around USD 110.13 Billion by 2034. As per the analysis by Expert Market Research, the market is expected to be driven by the rising penetration of washing machines in developing countries.

Consumers’ growing focus on cleanliness and personal hygiene supports the growth of the market. Urbanisation and increasing disposable incomes have increased the adoption of washing machines to free up apartment space. Additionally, the nuclear family concept in urban spaces and consumer busy schedules increase the market adoption of washing machines. As a result, detergents are increasingly used by households around the world.

The market is also being fuelled by growing technological and product innovations. Detergent pods and ultra-liquid detergents are gaining popularity due to their lower water requirements.

The laundry detergent market is gaining significant growth in the Asia Pacific due to the presence of some of the most well-known tropical destinations, such as Indonesia, Thailand, the Philippines, and others. With around 40 million visitors in 2019, Thailand was the most visited ASEAN country. As a result, in the hospitality sector, energy-efficient laundry detergents are increasingly being incorporated.

In July 2023, Unilever brands Robijn and Dirt Is Good (marketed as Persil in the UK) launched laundry sheets to the public market for the first time due to its increasing demand among consumers. The company has combined cutting-edge fragrance technology with practical and eco-friendly packaging as part of its Clean Future agenda.

Latest Updates on Top Global Laundry Detergent Companies:

In February 2025, Persil® Laundry Detergent's Activewear Clean has been honored as a 2025 Product of the Year USA Award winner in the laundry detergent category. This accolade is determined by a survey of 40,000 American shoppers conducted by Kantar, recognizing products that demonstrate innovation and meet consumer needs.

In January 2025, Unilever is confronting significant challenges in Indonesia due to a consumer boycott stemming from its perceived support of Israel's military actions in Gaza. This boycott has intensified Unilever's ongoing struggle to maintain its market share in a competitive environment dominated by more affordable local brands.

In December 2024, in November 2023, a large-scale operation in Riga was uncovered, revealing 22 metric tons of fake detergent, along with packaging materials and falsified shipping documents. The suspects face charges related to illegal production, trademark infringement, forgery, and distribution of counterfeit products. Procter & Gamble, the owner of the Ariel brand, suffered financial damages estimated at over 739,000 euros ($781,000) due to these activities.

In July 2023, Unilever brands Robijn and Dirt Is Good (marketed as Persil in the UK) introduced laundry sheets to the public market for the first time, driven by growing consumer demand. As part of its Clean Future agenda, the company integrated advanced fragrance technology with convenient and eco-friendly packaging.

Top 12 Leading Laundry Detergent Companies Worldwide:

1. Henkel AG & Company, KGaA

Henkel has established its position as a prominent provider of innovative and high-quality laundry detergents. The company majorly operates in two key business areas, including adhesive technologies and consumer brands. Its laundry detergent brand All® was the first laundry detergent developed without dyes and perfumes. It is the doctor-recommended brand in the United States. The brand’s laundry care portfolio includes concentrated liquid and single-dose pac detergents, as well as liquid and sheet fabric softeners.

2. The Procter & Gamble Company

Procter & Gamble is a prominent global FMCG company that has established its reputation as a leader in consumer goods products. Under brands such as Ariel, Cheer, Era, and Tide, the company offers laundry care products. Additionally, the company provides fabric protectors and softeners, baby detergent and laundry products, dryer sheets, and fabric care under brands including Downy, Dreft, and Bounce, respectively.

3. S. C. Johnson & Son, Inc.

S. C. Johnson & Son is a leading manufacturer of household cleaning products and products for home storage, air care, and pest control, as well as professional products. The company offers home care products under brands including All Joy, Bayclin, Mr. Muscle, Duck, and others.

4. RSPL Group Pvt Ltd

The RSPL Group is a fast-moving consumer goods (FMCG) company that possesses an efficient capital structure, cutting-edge technology, operational discipline, and a widespread distribution network. The company has a strong presence in fabric care, personal care, and home care products. In the Indian laundry market, Ghari detergent is one of the most significant brands, with an approximate 20% market share.

5. Church & Dwight Co., Inc

Church & Dwight Co. is one of the fastest-growing consumer packaged goods companies, with a turnover of USD 4.9 billion. The company’s Consumer International segment sells a variety of household and personal care products across regions, including Canada, France, Australia, the United Kingdom, Mexico, and China. Its fabric care brands include Arm & Hammer, Oxi Clean, and Xtra.

6. The Clorox Company

The Clorox Company is a leading manufacturer of cleaning, home care, and wellness products. Under its brand Colorox, the company offers laundry sanitiser, concentrated bleach powder, stain remover and laundry additive, fabric sanitizer spray, colour brightener powder, and other products.

7. Unilever Plc

Unilever plc is a multinational consumer goods company that operates in sectors including food and beverage, home care, and personal care with a presence in more than 190 countries globally. In order to adapt to changing customer needs, the company invests in research and development and pursues innovation. Dirt Is Good (DIG), the biggest laundry brand owned by Unilever, is available in more than 45 nations and known by several names internationally, including OMO, Persil, Skip, Surf Excel, Breeze, and Rinso.

8. Reckitt Benckiser Group PLC

The multinational consumer goods corporation, Reckitt Benckiser Group PLC, specialises in home, hygiene, and health products. With a wide range of brands under its belt, such as Lysol, Dettol, and Air Wick, RB serves millions of consumers worldwide through its operations in over 68 countries. The company offers laundry care products under the Woolite brand.

9. Kao Corporation

Kao Corporation is a leading manufacturer of consumer products in the beauty, healthcare, and chemical sectors. In an effort to continuously provide ever-higher standards of cleanliness, Kao has been offering its customers state-of-the-art soap and detergent solutions. It offers laundry detergent products under the brands, including Attack, Attack ZERO, and Attack ALL.

10. Jyothy Laboratories Ltd

Jyothy Labs Limited is a fast-moving consumer goods (FMCG) company that is involved in the manufacturing and marketing of products in fabric care, personal care, and home care. The company’s fabric care range includes renowned brands such as Ujala, Henko, and Mr. White.

11. Venus Laboratories Inc.

Venus Laboratories, Inc. offers a variety of laundry detergents, including liquid and powder products. ECOS Pro Liquid Laundry Detergent is one of the bestseller products of this company, as this particular product is highly concentrated and chemical-free.

12. Fábrica de Jabón La Corona S.A. de C.V.

Fábrica de Jabón La Corona is a leading soap manufacturing company in Mexico that produces a wide range of personal care, cleaning products, and hygiene items. The company’s product portfolio includes liquid detergents, liquid soaps, fabric softeners, powder detergents, and others.