Top 12 Leading Companies in the Global Laundry Detergent Market

The global laundry detergents market reached a value of about USD 73.69 billion in 2024. The market is projected to grow at a CAGR of 4.10% in the forecast period of 2025-2034 to reach around USD 110.13 Billion by 2034. As per the analysis by Expert Market Research, the market is expected to be driven by the rising penetration of washing machines in developing countries.

Consumers’ growing focus on cleanliness and personal hygiene supports the growth of the market. Urbanisation and increasing disposable incomes have increased the adoption of washing machines to free up apartment space. Additionally, the nuclear family concept in urban spaces and consumer busy schedules increase the market adoption of washing machines. As a result, detergents are increasingly used by households around the world.

The market is also being fuelled by growing technological and product innovations. Detergent pods and ultra-liquid detergents are gaining popularity due to their lower water requirements.

The laundry detergent market is gaining significant growth in the Asia Pacific due to the presence of some of the most well-known tropical destinations, such as Indonesia, Thailand, the Philippines, and others. With around 40 million visitors in 2019, Thailand was the most visited ASEAN country. As a result, in the hospitality sector, energy-efficient laundry detergents are increasingly being incorporated.

In July 2023, Unilever brands Robijn and Dirt Is Good (marketed as Persil in the UK) launched laundry sheets to the public market for the first time due to its increasing demand among consumers. The company has combined cutting-edge fragrance technology with practical and eco-friendly packaging as part of its Clean Future agenda.

Latest Updates on Top Global Laundry Detergent Companies:

In February 2025, Persil® Laundry Detergent's Activewear Clean has been honored as a 2025 Product of the Year USA Award winner in the laundry detergent category. This accolade is determined by a survey of 40,000 American shoppers conducted by Kantar, recognizing products that demonstrate innovation and meet consumer needs.

In January 2025, Unilever is confronting significant challenges in Indonesia due to a consumer boycott stemming from its perceived support of Israel's military actions in Gaza. This boycott has intensified Unilever's ongoing struggle to maintain its market share in a competitive environment dominated by more affordable local brands.

In December 2024, in November 2023, a large-scale operation in Riga was uncovered, revealing 22 metric tons of fake detergent, along with packaging materials and falsified shipping documents. The suspects face charges related to illegal production, trademark infringement, forgery, and distribution of counterfeit products. Procter & Gamble, the owner of the Ariel brand, suffered financial damages estimated at over 739,000 euros ($781,000) due to these activities.

In July 2023, Unilever brands Robijn and Dirt Is Good (marketed as Persil in the UK) introduced laundry sheets to the public market for the first time, driven by growing consumer demand. As part of its Clean Future agenda, the company integrated advanced fragrance technology with convenient and eco-friendly packaging.

Top 12 Leading Laundry Detergent Companies Worldwide:

1. Henkel AG & Company, KGaA

Henkel has established its position as a prominent provider of innovative and high-quality laundry detergents. The company majorly operates in two key business areas, including adhesive technologies and consumer brands. Its laundry detergent brand All® was the first laundry detergent developed without dyes and perfumes. The brand’s laundry care portfolio includes concentrated liquid and single dose pac detergents, as well as liquid and sheet fabric softeners. Henkel’s Adhesive Technologies segment holds a leading global position, supplying high-performance adhesives, sealants, and coatings for sectors like automotive, packaging, electronics, and construction. Its Beauty Care and Laundry & Home Care divisions cater to daily consumer needs with innovative, sustainable, and trusted solutions. The company places strong emphasis on innovation, digitalisation, and sustainability, aiming to become a climate-positive company by 2030. Henkel has made significant investments in research and development to drive forward advanced materials and smart packaging solutions.

2. The Procter & Gamble Company

Procter & Gamble is a prominent global FMCG company that has established its reputation as a leader in consumer goods products. Its diverse product portfolio includes well-known brands such as Pampers, Gillette, Ariel, Pantene, Head & Shoulders, Olay, Oral-B, and Tide, catering to millions of consumers globally. P&G operates through several business segments, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. With a strong presence in over 180 countries, the company focuses on innovation, brand development, and consumer understanding to drive growth. It invests heavily in research and development to ensure product quality and sustainability. Under brands such as Ariel, Cheer, Era, and Tide, the company offers laundry care products. Additionally, the company provides fabric protectors and softeners, baby detergent and laundry products, dryer sheets, and fabric care under brands including Downy, Dreft, and Bounce, respectively. P&G continues to leverage advanced technologies and data analytics to optimise operations and meet evolving consumer needs. Its strategic focus on innovation, efficiency, and brand equity has helped maintain its competitive position in the global fast-moving consumer goods (FMCG) market.

3. S. C. Johnson & Son, Inc.

S. C. Johnson & Son is a leading manufacturer of household cleaning products and products for home storage, air care, and pest control, as well as professional products. The company offers home care products under brands including All Joy, Bayclin, Mr. Muscle, Duck, and others. The company focuses on developing high-quality, environmentally responsible products that improve everyday life. S. C. Johnson invests heavily in research and development to ensure safety, performance, and sustainability across its diverse portfolio. It is also a pioneer in ingredient transparency, being one of the first major companies to voluntarily disclose product ingredients. S. C. Johnson is committed to corporate social responsibility and environmental stewardship. It has made significant efforts to reduce greenhouse gas emissions, improve plastic recyclability, and support communities through educational and health-focused initiatives. The company also supports global efforts to reduce plastic waste, particularly in oceans and emerging markets.

4. RSPL Group Pvt Ltd

The RSPL Group is a fast-moving consumer goods (FMCG) company that possesses an efficient capital structure, cutting-edge technology, operational discipline, and a widespread distribution network. The company has a strong presence in fabric care, personal care, and home care products. The company has grown significantly through its flagship brand “Ghadi Detergent,” which has become one of the leading detergent brands in India. RSPL has a strong distribution network that spans across rural and urban markets, making its products widely accessible and trusted by millions of households. RSPL Group is known for its emphasis on quality, customer satisfaction, and continuous innovation. The company has established multiple manufacturing units across India, equipped with modern technology and robust quality control systems. Its deep understanding of the Indian consumer market and strong brand loyalty have contributed to its consistent growth and competitive position in the industry. As it continues to diversify and innovate, RSPL Group remains a key player in India’s FMCG and renewable energy sectors.

5. Church & Dwight Co., Inc

Church & Dwight Co. is one of the fastest-growing consumer packaged goods companies, with a turnover of USD 4.9 billion. The company’s Consumer International segment sells a variety of household and personal care products across regions, including Canada, France, Australia, the United Kingdom, Mexico, and China. Its fabric care brands include Arm & Hammer, Oxi Clean, and Xtra. The company is best known for its iconic ARM & HAMMER™ brand, which has become synonymous with baking soda-based products. Over the years, Church & Dwight has expanded its portfolio through strategic acquisitions, adding well-known brands such as Trojan™ (condoms), OxiClean™ (cleaning products), First Response™ (pregnancy tests), and Batiste™ (dry shampoo), among others. The company operates through two primary segments: Consumer Domestic and Consumer International, along with a smaller Specialty Products Division, which serves industrial, animal nutrition, and specialty cleaning markets. Its products are widely available across supermarkets, pharmacies, e-commerce platforms, and mass merchandisers in over 130 countries.

6. The Clorox Company

The Clorox Company is a leading manufacturer of cleaning, home care, and wellness products. Under its brand Colorox, the company offers laundry sanitiser, concentrated bleach powder, stain remover and laundry additive, fabric sanitizer spray, colour brightener powder, and other products. The company has built a strong reputation through a wide portfolio of trusted brands, including Clorox®, Pine-Sol®, Liquid-Plumr®, Glad®, Brita®, Burt’s Bees®, and Kingsford®. Clorox products span multiple categories such as cleaning and disinfecting, health and wellness, household, and lifestyle. The company is especially known for its bleach and cleaning solutions, which are widely used in both homes and professional environments. Clorox operates in over 100 countries and maintains a strong presence across North America, Latin America, and Asia. It continues to invest in innovation, sustainability, and digital transformation to meet changing consumer needs. The company has embraced ESG (Environmental, Social, and Governance) initiatives, committing to climate stewardship, plastic waste reduction, and corporate responsibility.

7. Unilever Plc

Unilever plc is a multinational consumer goods company that operates in sectors including food and beverage, home care, and personal care with a presence in more than 190 countries globally. In order to adapt to changing customer needs, the company invests in research and development and pursues innovation. Dirt Is Good (DIG), the biggest laundry brand owned by Unilever, is available in more than 45 nations and known by several names internationally, including OMO, Persil, Skip, Surf Excel, Breeze, and Rinso. Unilever focuses heavily on sustainability, innovation, and inclusivity, aligning its strategies with the UN Sustainable Development Goals. Its “Compass Strategy” drives long-term growth through brand purpose, digital transformation, and a sustainable business model. The company continues to invest in eco-friendly packaging, plant-based products, and climate action. With a strong presence in both emerging and developed markets, Unilever adapts its product offerings to local consumer preferences. It is also active in mergers and acquisitions to strengthen its brand portfolio and geographic reach. The company is listed on the London Stock Exchange and is part of the FTSE 100 Index.

8. Reckitt Benckiser Group PLC

The multinational consumer goods corporation, Reckitt Benckiser Group PLC, specialises in home, hygiene, and health products. With a wide range of brands under its belt, such as Lysol, Dettol, and Air Wick, RB serves millions of consumers worldwide through its operations in over 68 countries. The company offers laundry care products under the Woolite brand. Reckitt operates through three main segments: Hygiene, Health, and Nutrition. The company’s strategic focus is on delivering innovative solutions that support healthier lives and cleaner homes, aligned with its purpose of protecting, healing, and nurturing in the relentless pursuit of a cleaner, healthier world. With operations in over 60 countries and sales in more than 190, Reckitt employs around 40,000 people globally. The company places strong emphasis on sustainability, aiming to reduce its environmental footprint and promote responsible consumption. Reckitt continues to invest in research and development, leveraging digital transformation and data-led innovation to meet evolving consumer needs.

9. Kao Corporation

Kao Corporation is a leading manufacturer of consumer products in the beauty, healthcare, and chemical sectors. In an effort to continuously provide ever-higher standards of cleanliness, Kao has been offering its customers state-of-the-art soap and detergent solutions. It offers laundry detergent products under the brands, including Attack, Attack ZERO, and Attack ALL. Kao’s business model blends consumer insight, cutting-edge technology, and environmental responsibility. Its Chemical division provides essential ingredients used in a variety of applications such as coatings, textiles, and electronics, serving industries across the globe. The company is committed to its ESG (Environmental, Social, and Governance) initiatives, aiming to reduce carbon emissions and promote circular economy practices. Operating in over 100 countries, Kao maintains a strong global presence, particularly in Asia, North America, and Europe.

10. Jyothy Laboratories Ltd

Jyothy Labs Limited is a fast-moving consumer goods (FMCG) company that is involved in the manufacturing and marketing of products in fabric care, personal care, and home care. Jyothy Laboratories’ key brands include Ujala, Maxo, Exo, Pril (in partnership with Henkel), Margo, Henko, and Mr. White. These products cater to the daily needs of millions of Indian households, with a strong focus on affordability, quality, and innovation. The company has built a vast distribution network reaching both urban and rural markets, helping to sustain its competitive edge. Jyothy Laboratories also emphasises responsible business practices with various sustainability initiatives and community engagement programmes. It operates manufacturing units across India and continues to invest in research and development to meet changing consumer preferences. With a clear vision to deliver value-driven solutions, Jyothy Laboratories remains committed to its mission of enhancing everyday life through accessible and effective consumer products.

11. Venus Laboratories Inc.

Venus Laboratories, Inc. offers a variety of laundry detergents, including liquid and powder products. ECOS Pro Liquid Laundry Detergent is one of the bestseller products of this company, as this particular product is highly concentrated and chemical-free. The company has built a strong reputation for its commitment to sustainability, safety, and innovation. It is best known for its flagship brand, Earth Friendly Products®, which includes the well-known ECOS® line of plant-based cleaners. The company’s product range spans laundry detergents, surface cleaners, dish soaps, and disinfectants—all formulated using biodegradable ingredients that are free from harsh chemicals, dyes, and artificial fragrances. Venus Laboratories places a strong emphasis on green chemistry and manufacturing practices, with its facilities powered by 100% renewable energy and certified carbon-neutral. Venus Laboratories is also dedicated to ethical standards, being cruelty-free and committed to zero-waste manufacturing. Their products meet stringent environmental certifications such as EPA Safer Choice and Leaping Bunny. Serving both the retail and institutional markets, the company distributes its products across the United States and in several international markets.

12. Fábrica de Jabón La Corona S.A. de C.V.

Fábrica de Jabón La Corona is a leading soap manufacturing company in Mexico that produces a wide range of personal care, cleaning products, and hygiene items. The company’s extensive product portfolio includes soaps, detergents, toothpaste, cooking oils, candles, and other personal care and cleaning products. Iconic brands like Zote, Rosa Venus, Roma, and Foca have gained widespread popularity for their effectiveness and value. These products are manufactured using traditional methods blended with modern technology, ensuring both quality and affordability. Fábrica de Jabón La Corona is also committed to sustainable and ethical business practices. It emphasises environmentally friendly production methods and social responsibility, offering job opportunities and community support within the region. The company has grown its presence in international markets, especially in the United States, serving growing demand among Latino communities.