Top 10 Toy Companies & Manufacturers in the World

The global toys market reached a value of USD 108.29 billion in 2024. The market is projected to grow at a CAGR of 4.1% in the forecast period of 2025-2034 to reach around USD 161.84 billion by 2034. As per the analysis by Expert Market Research, the market is expected to be driven by the popularity of social media platforms and the demand For STEM toys.

Social media platforms are significantly influential in the toys market growth. Toy manufacturers are collaborating with influencers to expand their market share and reach wider audiences. Companies are capitalising on TikTok and YouTube influencer campaigns and trends like toy unboxing videos. Further, there is a rising demand for Science, Technology, Engineering, and Math (STEM) toys among parents. These toys are created to cater to the cognitive development needs of children in different age groups. STEM toys enhance children’s cognitive skills, problem-solving, decision-making, memory, and creative thinking abilities.

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Manufacturers are also heavily investing in augmented reality enhanced store displays to provide consumers with an interactive experience. Additionally, the toy market is also moving in a sustainable direction, with producers using recycled or bio-based plastics in toy production. Additionally, they are designing toys that can be more easily recycled at the end of their usable life. Companies are also introducing more sustainable business models such as toy subscriptions and exchange platforms.

Latest Updates on the Largest Toy Companies and Manufacturers

In January 2025, Netflix signed its first master licensing agreement with Jazwares, the creators of Squishmallows, to develop an extensive range of 'Stranger Things' toys and merchandise. This collaboration includes action figures, playsets, plush toys, and costumes, bringing the popular series to life through engaging collectibles for fans worldwide.

In January 2024, Spin Master finalized its $950 million acquisition of Melissa & Doug, a renowned brand in educational and developmental toys. This strategic move strengthens Spin Master’s position in the early childhood learning segment, expands its product portfolio, enhances innovation capabilities, and increases its global market reach, driving long-term growth and competitiveness.

In October 2023, Jakks Pacific signed a licensing agreement with Sega to develop a new toy line for the upcoming Sonic the Hedgehog 3 movie. This deal expands their existing partnership, allowing Jakks to produce action figures, plush toys, and collectibles based on the film, strengthening their position in the gaming-themed toy market.

In January 2023, Moose Toys, a leading innovator in the toy industry, announced the launch of a dedicated mergers and acquisitions (M&A) division. Led by Giles Musker, the company’s global head of business development and an industry veteran, the M&A team will focus on expanding Moose’s portfolio across games, collectibles, and traditional toy categories through strategic acquisitions.

Sustainability Initiatives Undertaken by the Biggest Toy Companies

The growing environmental concerns and the adverse impacts of waste and pollution on the environment are compelling toy makers to adopt sustainability in their production process.

Hasbro, Mattel (Mega Bloks), Moose Toys, and Spin Master are some of the brands investing in sustainable production practices.

In 2022, Hasbro introduced the Climate Action Plan to achieve net zero Greenhouse Gas emissions by 2050. The company is also taking steps to manage the impact of its products, and services on the ecosystems.

Mega Bloks’ playsets like the Build & Learn Eco House and the Grow & Protect Farm are made from a minimum of 56% plant-based materials and 26% International Sustainability and Carbon Certification (ISCC*) certified bio-circular plastics.

Spin Master has set goals to reduce its production emissions by 70% by 2030 and achieve net-zero emissions by 2050. Additionally, the company has set waste reduction targets of 85% in owned and leased facilities by 2025 and achieves zero waste by 2035.

Moose Toys has committed to achieve net-zero greenhouse gas emissions by 2040.

List of Top 10 Leading Toy Manufacturing Companies Worldwide

The global toys market has various major players including LEGO System A/S, Bandai Namco Toys & Collectibles Incorporated, Hasbro, Inc., Mattel, Inc., Funko, LLC, JAKKS Pacific, Inc., Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd and Spin Master Corporation. Additional details about these companies are provided below:

1. LEGO System A/S

LEGO System A/S, commonly known as the LEGO Group, was founded in 1932 and is headquartered in Billund, Denmark. The company is best known for its iconic interlocking plastic bricks that have become a staple in children’s toys worldwide. Since its inception, LEGO has expanded its offerings to include themed sets based on popular franchises like Star Wars, Harry Potter, and Marvel, as well as video games, movies, and interactive digital platforms. The company has continued to innovate in both product design and digital spaces, integrating augmented reality (AR) and creating online platforms to enhance the user experience. LEGO’s efforts to promote sustainability, such as producing bricks from plant-based plastic and aiming for carbon neutrality by 2025, have also contributed to its success in recent years. LEGO’s commitment to fostering creativity, its focus on eco-friendly initiatives, and its ability to adapt to changing market demands ensure its continued position as one of the world’s leading toy manufacturers, with a focus on long-term growth and sustainability.

2. Bandai Namco Toys & Collectibles Incorporated

The company is a producer of quality toys to capture children's and collectors’ imaginative spirit. Bandai annually handles around 14,500 products, with more than 8,000 representing newly developed offerings across a wide spectrum of categories. The company offers toys, capsule toys, cards, apparel, sundries, plastic models, prizes, stationery, and other products.

3. Hasbro, Inc.

Hasbro, Inc. is one of the largest and most influential toy and entertainment companies globally. The company is well-known for its iconic product lines, including “Transformers,” “My Little Pony,” “Monopoly,” and “Play-Doh,” and has expanded its reach through acquisitions of prominent entertainment properties like Wizards of the Coast, maker of “Dungeons & Dragons.” Hasbro has effectively combined traditional toys with digital media, enhancing its brand presence across gaming, television, and film. In 2024, Hasbro made strategic moves to streamline its operations, including the sale of its Entertainment One assets, with plans to focus more on its core brands and toys. The company also made significant investments in the development of digital toys and collectibles, launching an NFT marketplace to tap into the growing interest in virtual collectibles. In addition to its creative and product innovations, Hasbro is committed to social responsibility, with an increasing focus on sustainable product development. With strong leadership, a wide-reaching portfolio, and a focus on innovation, Hasbro is well-positioned to remain a dominant player in the toy industry.

4. Mattel, Inc.

Mattel, Inc. is one of the world’s largest and most well-known toy manufacturers. The company’s portfolio includes iconic brands such as “Barbie,” “Hot Wheels,” “Fisher-Price,” and “American Girl.” Over the years, Mattel has become a leader in both traditional toys and entertainment, successfully transitioning into digital spaces with the launch of online games and mobile applications. In 2024, Mattel focused on driving inclusivity and diversity in its product offerings, with notable initiatives like the introduction of Barbie dolls with Down syndrome and more inclusive representations of body types. The company also made a bold move into digital collectibles with a focus on NFTs for its flagship brands, marking a forward-thinking approach to meet evolving consumer interests. Mattel’s strategy of broadening its product lines and embracing new technologies positions it for future growth and success in the competitive toy industry.

5. Funko, LLC

Funko, Inc. is a leading manufacturer of licensed pop culture collectibles, most notably its vinyl figures and bobbleheads. Funko has gained significant attention for its unique designs and wide range of licensed properties, including brands from Disney, Marvel, DC Comics, Star Wars, and countless other entertainment properties. Funko's products are beloved by collectors and casual consumers alike, offering a fun, affordable way to engage with popular culture. In 2024, Funko appointed Cynthia Williams as CEO to lead the company through its next phase of growth and expansion. The company has diversified its product range to include plush toys, action figures, and apparel, solidifying its reputation as a major player in the collectibles industry. Funko's commitment to creating limited-edition and exclusive collectibles has resulted in a passionate fanbase and a strong presence in both physical and online retail spaces.

6. JAKKS Pacific, Inc.

Jakks Pacific, Inc. is a toy company that designs and sells kids’ indoor and outdoor toys. The company has a global geographical presence in the United States, Europe, Australia, Canada, Latin America, and Asia. The company’s two largest customers are Walmart® and Target®, which accounted for a share of 28.4% and 25.5%, respectively, of its net sales in 2022.

7. Tomy Company Ltd.

Tomy Company Ltd., headquartered in Tokyo, Japan, is a leading manufacturer of innovative toys and games. With a history spanning nearly a century, Tomy has developed a reputation for delivering high-quality, creative products that appeal to both children and adults. The company’s product portfolio includes action figures, dolls, robotics, and educational toys, with notable brands like “Beyblade” and “Thomas & Friends” being central to its success. In recent years, Tomy has expanded its reach through digital interactive toys and licensed products, collaborating with major brands such as Pokémon, Disney, and Marvel. In 2024, Tomy celebrated its 100th anniversary, marking a century of excellence in the toy industry. The company remains committed to innovation and sustainability, developing eco-friendly products and adopting responsible manufacturing practices. Its toys are sold in over 30 countries, including North America, Europe, and Asia.

8. Simba Dickie Group

Simba Dickie Group, headquartered in Fürth, Germany, is a prominent global player in the toy industry. The company was formed through the merger of Simba Toys and Dickie Toys in 1993, establishing a diversified toy empire. Simba Dickie Group offers a broad range of products, from traditional dolls and action figures to remote-controlled vehicles, construction toys, and educational games. With a global presence, Simba Dickie operates across Europe, Asia, and the Americas, ensuring its toys reach millions of children worldwide. The group is known for acquiring successful toy brands to expand its portfolio, including Majorette, Schuco, and Eichhorn. These acquisitions have helped the company diversify its offerings and cater to various age groups and play preferences. Additionally, Simba Dickie has ventured into the development of eco-friendly toys, reflecting the growing demand for sustainability in the industry. In 2023, the company launched an extensive line of electric-powered vehicles, further cementing its leadership in the remote-controlled toy market.

9. Moose Toys Ltd

Moose Toys Ltd. has quickly become a significant player in the global toy industry. Known for its innovative products and creative designs, Moose Toys has earned global recognition for its highly successful toy lines such as “Shopkins,” “Little Live Pets,” and “The Trash Pack.” These franchises have not only captivated children but have also led to substantial retail success, with Moose Toys continually expanding its product offerings to include collectibles, dolls, and interactive toys. In recent years, Moose Toys has focused on expanding its international presence and driving growth through strategic partnerships and acquisitions. Notable collaborations include licensing agreements with prominent YouTube influencers like MrBeast, as well as partnerships with major media franchises. Moose Toys' commitment to product development and its innovative approach to marketing have kept it at the forefront of the toy industry, with a solid reputation for understanding consumer needs and delivering high-quality products.

10. Spin Master Corporation

Spin Master Corporation is a global leader in the toy and entertainment sector. The company is known for creating engaging and innovative products, including the popular “PAW Patrol,” “Air Hogs,” and “Hatchimals” brands. Spin Master has a strong portfolio that extends beyond toys, including television shows, digital apps, and entertainment properties, making it a prominent player in the children’s media and entertainment industry. The company has seen remarkable growth, driven by its commitment to creativity and innovation. In 2024, Spin Master’s acquisition of Melissa & Doug, a leader in educational toys, expanded its product range and market presence. Additionally, Spin Master Ventures, the company’s investment arm, has focused on growing its influence in the tech and entertainment sectors, including partnerships with digital gaming and virtual reality companies.