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Global Soap Market Report and Forecast 2025-2034
The global soap market would likely grow at a CAGR of 4.8% during 2025-2034. Washing hands with soap is recommended for good health and protection from various types of infections.
Soaps are vital to maintaining hygiene and cleanliness. Washing hands with water and soap offers effective protection against several infectious diseases; in fact, handwashing with water and soap is more effective than alcohol-based sanitisers. Such protection offered by soaps is expected to be the key driver of the global soap market. There are different types of soaps available on the market that are suited to different types of requirements and needs.
Over the last few years, there has been greater emphasis on effective handwashing. Asia, North America and Europe are likely to be key markets.
February 2025: Dawn introduced Dawn PowerSuds, one of its best liquid dish soaps to enhance the way Americans wash their dishes. Dawn PowerSuds, which was inspired by P&G consumer research, works well on a variety of plates. With bubbles that capture grease and prevent residue from moving and transferring between dishes, the new, exclusive Dawn PowerSuds formula produces twice as many suds.
May 2024: The latest TV commercial for Santoor Lime Soap, the main brand of Santoor, India's number two toilet soap, was released by Wipro Consumer Care and Lighting. After each use, Santoor Lime Soap, enhanced with fresh lime and hydrating aloe vera, leaves the skin feeling renewed. The revitalizing effect of Santoor Lime is promised in the new TVC to keep the "skin fresh and mood refreshed."
April 2024: Mamaearth, a beauty products firm, announced the debut of a moisturizing lotion soap, marking its entry into the personal wash market. A Mamaearth Moisturizing Lotion soaps are expected to work as a sustainable alternative to the market that is "dominated by products containing chemicals and synthetic ingredients.”
December 2023: By introducing new soap products, Karnataka Soaps & Detergents (KSDL) broadened its product line and increased its market share in northern India. Mysore Sandal Aqua, mineral-packaged drinking water bottles are among the new items that the public sector enterprise (PSU) introduced.
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Headquarters: | Cincinnati, Ohio |
Establishment: | 1837 |
Website: | http://www.pg.com |
Founded more than one hundred and eighty years ago as a soap and candle company, The Procter & Gamble Company is a renowned international consumer goods company; popular brands include Charmin®, Always®, Fairy®, Braun®, Gillette®, Febreze®, Oral B®, Head & Shoulders®, Pampers®, Pantene®, Tide®, and Vicks®. Specialties include Marketing, Consumer Goods, and Advertising.
Headquarters: | Blackfriars, London |
Establishment: | 1872 |
Website: | http://www.unilever.com |
Unilever PLC specializes in Food, Consumer Goods, Personal Care, Home Care, Marketing & Advertising, Refreshments, Retail, Purpose, and FMCG. Offerings include foods, ice creams, soaps, shampoos and daily household care products.
Headquarters: | Düsseldorf, North Rhine-Westphalia |
Website: | http://www.henkel.com |
Henkel AG & Co. KGaA specializes in Beauty Care, Adhesive Technologies, and Laundry and Home Care. The company operates across the globe through modern innovations, technologies, and brands. The company has a key position in industrial and consumer businesses through robust brands, technologies and innovations like Schwarzkopf, Persil, and Loctite.
Headquarters: | Ewing, New Jersey |
Establishment: | 1846 |
Website: | http://www.churchdwight.com |
Church & Dwight Co., Inc. is a consumer products manufacturing company and specialty products manufacturing company; it leads in personal care and household products. Popular brands include ARM & HAMMER®, OxiClean™, Batiste™, XTRA™, Trojan™, First Response™, Nair™, Orajel™, Spinbrush™, Li’l Critters™, vitafusion™, FLAWLESS®, Water Pik®, Zicam® and TheraBreath®. The company operates across the world and is listed in S&P 500.
Headquarters: | New York, New York |
Establishment: | 1806 |
Website: | http://www.colgatepalmolive.com |
Colgate-Palmolive Company is a well-known company specializing in Personal Care, Oral Care, Home Care, Pet Nutrition, Manufacturing, Skin Care, Marketing, Sales, Brand Management, and Supply Chain. The company has a presence in over two hundred nations and regions; it develops, produces, distributes and sells health and hygiene products and pet nutrition through brands including Palmolive, Colgate, elmex, hello, Tom’s of Maine, Speed Stick, Sorriso, Irish Spring, Softsoap, Sanex, Protex, eltaMD, Filorga, Ajax, PCA Skin, Fabuloso, Axion, Soupline and Suavitel, and others.
Headquarters: | Oderzo, TV |
Establishment: | 1993 |
Website: | http://www.niceforyou.com |
Nice Group specializes in Building Automation, Home Automation, Gates, Automation Systems, Awnings, Garage Doors, Shutters, Blinds, Alarm Systems, Road Barriers, Access Control, Control Systems, Technology, Design, and others. The company sells its products to over a hundred nations.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124